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Content & Video

A look at all the ways we can make your brand move.

We don't have to tell you how important video is.

 

Chances are you're just like the rest of us, watching short clips on our phone for hours a day, plunked down in front of the TV, and clicking play on the branded content that goes along with everything from news articles to recipes.

Content isn't king...it's everything.

Clip 3 of 3. This commercial appeals to leisure travelers, showing them an easier option to get the whole family to their vacation destination.
A look inside New Balance offices in and around Boston, MA - showing what employees love about working at NB.

Video hits people right where we want.

In the ❤️.

 

We love video for its versatility. Short clips, in-depth stories, animations, interesting camera angles, and real-live people doing interesting things that draw us into a brand’s story and makes us feel something.

 

Entertain.

There's only so much content we can consume in a day, so in order to capture consumers attention content needs to have stopping power. It has to stand out on crowded social platforms and feel relevant to the lifestyles we’re all living.

Educate.

We believe in tradeoffs. If a consumer gives us their attention for :90 seconds then they're expecting a payoff at the end. Whether it's just a laugh or a lesson, content needs to provide something to our audience that enriches their lives.

 

We love cookies. We hate cookie-cutter.

Most people think of video as “things” - TV commercials, web videos, social content, and so on - but video is a tool for executing your brand's messaging and conversion goals. Content strategy, audience insights, and experienced content creators allow us to quickly make content that makes your brand stand out.

 
 

Your brand has a story. We want to share it.

 
Clip 1 of 3. This commercial appeals to both leisure and business travelers.
A :30 commercial for broadcast, Hulu, digital executions, and paid social promotion.
A :30 second cutdown of Close to Home #9 for paid ads promoting the video series.
Clip 2 of 3. This commercial appeals to business travelers, showing them an easier option to get where they're going.
A look inside New Balance retail stores in and around Boston, MA - showing what employees love about working with a lifestyle brand that's connected to the things they love.
Part 8 of the 'Close to Home' series of videos. This episode focuses on Breast Cancer Services provided for the Seacoast area.