Category Archives: Things We Like

Rumbletree’s Favorite Super Bowl Recipes

We’re more than ready for next Sunday’s Super Bowl game! As an office full of Pats fans, we’ll all be cheering on #12 while chowing down on our favorite foods. Need some last-minute suggestions for you game day snacks? Well, look no further!

 

Stack
Super Bowl food of choice: Buffalo Chicken Dip
It’s my favorite because it’s easy to make and DELICIOUS.
Favorite team: Go Pats!

Brendan
Super Bowl food of choice: Shrimp cocktail & cream cheese dip (with salty potato chips)
It’s my favorite because the salty chips with the sweet dip are yummy and there is no cooking involved.
Favorite team: Pats

Jenna
Super Bowl food of choice: Buffalo Chicken Dip
I absolutely love buffalo chicken dip because it’s hot, cheesy, spicy and delicious on all flavor levels! For an extra taste, I’ll use Hint of Lime Tostitos chips :).
Favorite team: PATRIOTS! (I am a bandwagon fan)

Becky
Super Bowl food of choice: Guac (obvi)
Guac is the best Superbowl snack for so many reasons – it’s versatility, the fact that you get to eat tortilla chips with it, and because I don’t have to turn on my oven to make it!
Favorite team: The Pats! YAY TOM! (I would say the Jets but I’m a fair-weather fan.)

Charlie
Super Bowl food of choice: Sally’s Hors d’oeuvres (Tiny piping hot bubbling, golden brown, cheesy treats)
Favorite Recipe:
1 Loaf of Pepperidge Farms thin white bread.
Mayonnaise
Small onion
Sharp Cheddar Cheese
Paprika

Directions:
Take a serrated knife and cut the crust off the bread slices. Then quarter the slices and place on a Teflon baking tray. In a mixing bowl, combine 1 pound of sharp cheddar cheese and enough mayonnaise to hold the cheese together. Slice one small onion into thin slices and quarter. Using a fork and spoon, top each quartered bread slice with the Cheddar Cheese mixture. Place a small piece of onion on top of the cheese mixture.

Finish each with a small dash of Paprika. Place tray under over broiler for 3-4 minutes (or until golden brown and Cheese is bubbling). Plate and serve right away. (I’ve been known to crush a tray of these all by myself!)

Favorite team: Go Pats!

Amanda
SuperBowl food/drink of choice: a tasty local craft beer
Favorite Recipe:
1. Get off couch. Step 2: Walk to fridge. Step 3: Open fridge. Step 4: Select Beer. Step 5: Open Beer. Step 5.5: If no opener is readily accessible, follow these steps (ignore the name of the site, this applies to my ladies out there as well). Step 6: Enjoy.

It’s my favorite because it’s delicious, requires no plate or utensils, and I don’t need to worry about anyone double dipping their chips in my beer…well, let’s hope not.
Favorite team: Notre Dame Fighting Irish (if it has to be NFL then I suppose the Cincinnati Bengals)

Kelley
Super Bowl food of choice: chicken wings
Favorite Recipe:
Google “chicken wings near me” and order

It’s my favorite because chicken wings are amazing. And they go with everything, especially football.
Favorite team: The Pats! Tom Brady actually once asked me to marry him.

Maria
Super Bowl food of choice: Buffalo Chicken Crescent Ring
It’s my favorite because it’s delicious, savory and spicy, but easier to eat than wings.
Favorite team: I don’t have one, but I say Patriots because of peer pressure.

Marisa
Super Bowl food of choice: Veggie Buffalo Wings
While this recipe might not be the easiest for everyone to whip up on game day, the outcome is totally worth it. It’s (somewhat) healthy, extremely delicious, and you can pair it with your favorite dipping sauce—yum!
Favorite team: The Patriots

Molly
Super Bowl food of choice: Bacon-wrapped dates with parmesan
Everywhere I go, these get gobbled up so quickly! Yes they’re good, but they’re also easy to grab and throw down the hatch :). And everyone loves bacon, right?
Favorite team: Patriots!!!!!!! Go Pats!!!

Brian
Super Bowl food of choice: Turkey meatball sliders
Step up your ball game! Easy to make and great as leftovers. It’s fun on a bun.
Favorite team: Patriots!

Jess K.
Super Bowl food of choice: Buffalo Chicken Meatballs
It’s my favorite because you think they’re bad for you, but they’re not!
Favorite team: Go Pats!

How are you celebrating game day?

 

Is your 2018 Marketing Strategy Ready?

If only you could drive over to Target, pick out a website from the shelf, check out, and call it a day….

If only marketing were that simple! But its not. And you shouldn’t want it to be, either. Because your business is unique. And a unique business requires well thought out strategy and planning to ensure the train keeps running smoothly.

Organization is key. In fact, now is the perfect time to start planning for next year. Many of our clients elect to dedicate January as their “organization” time. The organization phase is key to getting out of the gates cleanly. So what does that mean? It means your marketing strategy. Make sure your strategy is in place at the beginning of the year so the remainder can be spent executing on it.

Marketing is not instant. In fact, the best campaigns take time. Take for example the travel industry in New England. Do you start your campaign upon the beginning of your busy season? Or are you thinking about the fact that most planners are booking their vacations 4-6 months before that time? Your strategy and research (aka the “organization” phase) can help you strategize things like so. Because in hindsight, you should really be top of mind and have a presence at that 4-6 month planning window – not just during the busy season when you’re already at full vacancy.

Try using a marketing checklist to make sure your business is ready for 2018:

  1. Is your marketing strategy in place?
  2. Do you have a detailed calendar, marketing when key messages and campaigns should be in full effect?
  3. What’s the current status of your website? Your website is the face of your brand. Is it responsive? Up to date with content? Have you done an SEO audit recently to help with your search rankings? Or are you still running on a platform from 1999? Don’t laugh! We’ve seen many.
  4. Your 2nd most visited place is likely to be your social media. If you’re not actively engaging with your audience – they’re going to drop you! Make sure your social strategy for 2018 has your target audience in mind. Often times, on social and beyond, we see the business promoting what THEY are interested in, rather than what their AUDIENCE is interested in. Make sure you’re talking to the person who’s actually keeping your revenue stream consistent.
  5. Stop and think about your brand identity. How old is it? Is it more than 5 years old? Is it time for a brand refresh?
  6. Target, target, target. In the digital world we now live in, everything is targeted. Make sure you’re investing your dollars wisely into areas where your audience is likely to consume the information. Having the time to research and negotiate a media buy in advance will help ensure this is happening.
  7. Lastly, have fun. Marketing is the cool stuff. It requires creativity, brainstorming and trial and error. Get your team involved. The best campaigns require the effort of everyone – your marketing agency, your business, your staff and your advocates. Figure out what makes you special, and capitalize on it.

Now let’s get planning! Only 20 days until 2018.

-Kelley

There’s a lot to be thankful for…

It’s that time of the year again. The time when we’re finishing up the year’s projects, spending time with family and friends and reflecting on what it is we’re really thankful for.

At Rumbletree, we’re truly blessed with a motivated and creative team, alongside supportive management, up-to-date technology, a cool office, even cooler clients (and projects), and of course, all of the office dogs that visit us on a daily basis. 

We took the time to kick off the upcoming holiday season with our team and asked each member what exactly it is they’re thankful for. Some will make you laugh and some may pull the heartstrings. Keep on reading below and then be sure to head over to our Instagram to share what you are thankful for in the comments.

 



“I am thankful for my friends, family, cool job, 
health, dogs, mashed potatoes and super sweet shopping deals.”

-Kelly Angulo
Director of Accounts Service



“I’m thankful to spend the holidays with family, but more importantly
TONS of dogs!”

-Becky Sullivan
Account Manager



“I am thankful that Internet Explorer is no longer a browser!”

-Brendan Sands
Director of Web Development



“I am thankful for the opportunity to have loved and lost.”

-Maria Torti
Senior Visual Designer



“I am thankful to be able to be surrounded with family and friends this holiday and glad to know that we don’t have to worry about full bellies or a place to lay our heads.”

-Carrie Allison
Controller



“I am thankful for my family and friends, those with me now and those whom I’ve lost over the years.”

-Jessica Stack
Digital Web Producer



“I’m so thankful to be able to work with a group of professionals that bring their amazing talents and unbridled passion for doing great work each and every day.”

-Charlie Yeaton
Managing Partner



“I am thankful for fiends, firmly, and autocorrect.”

-Brian Beaulieu
Creative Director



“I am thankful for many things…especially
my family.”

-Jessica Kellogg
President & Partner



“I am thankful for the opportunity as a designer to be creative and work alongside some amazing people, and laugh at our neverending Portlandia jokes.”

-Jenna Freitas
Graphic Designer



“I am thankful for the cold. Die ticks, die.” 

-Amanda Jonovski
Graphic Designer



“I am thankful for HBO and the fact that allergy medications exist so that I can hang out with animals I love (which is all of them).”

-Marisa Hercules
Account Executive



“I am thankful for the opportunity to tell people what I’m thankful for.”

-Sam Cote
Junior Designer & Developer


My Perfect Summer in Three Emojis

Now that it’s officially summer, we strongly believe that life shouldn’t just be all work and no play, right? When the warm weather rolls in (for a short 3 months!) we like to spend as much time active and outdoors as we can. With the beach being only a short 5 mile drive away, you can most certainly find us there, lunch breaks included! We asked each member of our staff to describe their perfect summer using only three emojis. Check out what the Rumble team is up to this summer.

Jessica S. – Summer just makes me smile and it seems to put everyone else in a happy mood as well. I especially look forward to summer because I love spending time with my husband, friends, and all the dogs on our back deck drinking beer and grilling. I mean, who doesn’t love cheeseburgers and craft beer? 

Jenna – Trying to spend as much time as I can outside is a MUST during the summertime. When I am not coaching field hockey camps or playing pickup in Boston, you can most certainly find me catching some rays with my nose in a book at the beach!

Jessica K. – I forget how much I worship summer til’ it comes again! My perfect summer means spending time with my family. We love Rye beach, bike rides, and swimming in our pool. 

Maria – My perfect summer is pretty much a James Bond style boat party…shaken, not stirred. I like to relax surrounded by nature, removed from the outside world, in a silken robe of luxurious comfort. Perhaps floating towards a great new adventure. Deep breaths in, not a care in the world, smile on my face, and a drink in my hand. And, of course, plenty of sunscreen!

Kelley – The magic of a New England summer is why we tolerate the long winter every year! The best kind of summer is hitting up the beach or sitting by the pool and grilling out with friends and family (dogs, too!) on the deck. It’s a time to kick back and appreciate everything the seacoast has to offer.

Carrie – My perfect summer consists of laying by the pool, and trips to the beach, lake, and cottage! Warm days to enjoy being outside and a lot of family time – NO SCHOOL!

Lydia – It’s the best of both worlds living so close to the ocean and the mountains in the summer. I love that I can surf and relax on the beach one day and explore new hiking and biking trails in the mountains the next. I also love to travel and it wouldn’t be a perfect summer without an adventure to someplace new.

Becky – There’s really nothing that describes my summer better than these emojis. Whether it’s walks with my dog, finally being able to wear something…not wool, or hanging out by the water, I’m a summer lover through and through. Luckily for us at Rumbletree, we’re just a few minutes from the ocean!

Brian – Beer for the brain, shrimp for the belly. Then it’s time for deep thoughts and reflection. 

Charlie – New England is so special with its seasonal changes. But I have to say, Summer is far and away my favorite season. Being outside this time of year is so special, grabbing some rays, going barefoot and hitting the beach with family and friends is what it’s all-about for me.

Alex – I grew up at the beach spending every summer day chasing waves and rays. My daughter caught her first wave last year and I’m excited to see how many more we get to ride together! 

Marisa – A good pair of sunglasses, a yummy drink, and endless amounts of delicious fruit are a few of my favorite things that get me excited for summer. Most of my summer days will be spent out and about downtown Portsmouth on the decks or at the park, or on the beach soaking up the sun! 


Now that we’ve shared ours, what three emojis describe your perfect summer?

– Jenna 

Rumbletree and Frisbie Memorial Hospital take home 2017 Lamplighter & Telly Awards

Last week Rumbletree traveled to Falmouth, Massachusetts for the 2017 NESHCO conference. We had a great time networking with other members of the healthcare marketing communications industry and attending the Lamplighter Awards dinner where Rumbletree and Frisbie Memorial Hospital were honored with the following awards:

 

Category: Outdoor advertising, Silver

 

Category: Social Media Campaign, Award of Excellence

About the Lamplighters:

The Lamplighters were established to showcase and honor excellence in healthcare communications throughout the New England region. The 2017 competition totaled 352 entries which were judged by the Mississippi Society for Healthcare Marketing and Public Relations, Wisconsin Healthcare Public Relations and Marketing Society, and Louisiana Society of Hospital Public Relations and Marketing.

In addition, Rumbletree received a gold Telly Award this week for our television work on Frisbie’s 2016 brand awareness campaign.

Check out a sample of the spot, here!

 

About the Telly Awards

The Telly Awards was founded in 1979 to honor excellence in local, regional and cable TV commercials. Non-broadcast video and TV program categories were soon added. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.

We look forward to seeing everyone again next year!

Why Email is the Best Invention of the 20th Century

Airplanes, television, and antibiotics were invented in the 20th Century. While we would definitely agree with the general consensus that these are all important and life changing, email (invented in 1972) has our vote for the best invention of the last 100 or so years.

Why do we love email so much?

It’s Instantaneous

There’s no waiting period for someone to receive an email. In our current “need it now” society, email allows a consumer to receive your communication immediately after you send it.

It’s Convenient

Email allows people in different areas and time zones to communicate at a time that works for them. It also provides the sender with the option to send communication to an individual, a few people, or a group.

It’s Mobile

Email has evolved with the constantly changing landscape of communication. Accessible on laptops, mobile devices, tablets and more, email is functional across multiple devices. It allows for conversation any time, any place (as long as you have Wi-Fi or cell phone service!).

It’s Documented

Email provides a paper trail allowing for the sender and recipient to reference back information, data, and questions. No more losing an answer written on a random piece of scrap paper. It provides an easy to access stream of communication.

It’s Multifaceted

Email isn’t just for sending a note. You can include documents, pictures, Gifs, and more. Your email can be as personalized and in-depth or as simple and to the point as you would like.

Now, don’t get us wrong. Email isn’t the ONLY way you should be communicating. We still love phone calls, in-person discussions, and the occasional smoke signal. Ready to take your email to the next step? Read our tips on email marketing!

– Becky

 

Sources: Toptenz.net, nethistory.info 

Are you Rumbletree’s next Account Manager?

Rumbletree is hiring! Are you, or someone you know, our next Account Manager?

Advertising Agency Account Manager

Responsible for all client communications, conflict resolution, and compliance on client deliverables

Reviews all major deliverables (i.e. creative comps, strategic brief ) to ensure quality standards and client expectations are met.

Ensures that client issues are dealt with in an efficient, timely and client-friendly manner

Works with the Director on contract management and contract renewals and/or proposals for new work for an existing client.

Develops estimates and SOW orders for new client programs or initiatives

Approves change orders and invoices, reviews actual vs. proposed project and ticket billable hours, and notifies client of changes in scope or estimates in advance of final billing.

Runs or is key participant in client status meetings and/or maintains program status documents.

Assists in the development of strategic and quarterly review presentations.

Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project.

Recognizes and pursues opportunities for account growth and new business

Communicates the client’s goals and represent the client’s interests to the broader, cross-functional team and sets priorities for the day-to-day workings of the team in support of the stated goals.

Provides regular two-way communication between the client and creative team, to provide strong team representation and set proper client expectations.

Competitive/industry research and data synthesis to provide business intelligence to our clients and internal team members

Provides support to Sr. Director of Client Services and/or Sr. Account Managers as needed

Knowledge and Skills:

Proven account management skills in creating, maintaining and enhancing customer relationships

Strategy development experience. Knowledge of social media, media buying, and other marketing types a plus.

Extremely detail oriented

Motivated, goal oriented, proactive. Must be able to work independently to problem solve.

High level of initiative and work well in a team environment

Excellent written and oral communication skills

Handles stressful situations and deadline pressures well

Experience and Education:

Bachelors Degree in Marketing or a related field

3-5 years of marketing experience, advertising/marketing agency a plus

Understanding of strategic marketing development principles is a must

Technically savvy

Excellent oral and written communication and organizational skills

Detail-oriented and self-motivated

To apply:

Please send your resume and cover letter to jkellogg@rumbletree.com and kangulo@rumbletree.com

About us

Situated in seacoast New Hampshire, our goal is to put out an exceptional creative product that gets results — whatever the medium. We have experience building brands that’s made us a pillar of New Hampshire marketing for over 25 years. And a passion for the craft that’s made believers out of our clients. Learn more about the agency at rumbletree.com

5 Tips To Improve Your Email Marketing

According to Mailmunch (2016), about 60% of people believe email marketing outperforms social media. It has a higher conversion rate, better ROI and much easier to build! With this being said, here are a few tips to keep in mind for email marketing:

  1. Have a creative subject line because subject lines are the most important part to an email. Avoid using ALL CAPS to make sure the email does not go to the spam filter.
  2. Keep your email lists up to date because email addresses can change every few months for some people. (Mailchimp 2016).
  3. Personalize your email as much as you can by stating “Hello (first name here). According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns.
  4. Make sure all emails are mobile friendly. Constant Contact stated that 75% of people would delete an email immediately if they are unable to view it on their phone.
  5. Most importantly, have a clear call to action! If the reader cannot determine what they are supposed to do with the email, chances are they will delete it.

 

img-blog-email-marketing

 

Want to learn more about Email Marketing? Give us a call!

Bri