In the spirit of the season, here are some useful ideas to add some “love” to your company’s social presence.
1) Use photo-editing tools
Quality images are an important part of social media and a reflection of your brand. If you don’t have a designer on hand, there are many tools available at your disposal. Try sites like PicMonkey or Canva to add a little zing to your post.
2) Dabble with infographics
They’re versatile, link-worthy and controllable. Highlight engaging content that will attract customers.
3) Attend a Social Media Marketing conference
Keep yourself educated. Social media tricks and tools change all the time. Check out: http://www.socialmediaexaminer.com/smmworld/
4) Encourage content sharing
Entice your customers to share your content and create a viral effect. Offer incentives and be direct about sharing. Spread the love!
Contesting is a great way to increase your social presence and let happy customers try your brand. Do you have a hotel? Give away a free night. Do you have a restaurant? Give away a gift certificate. More times than not your winning customer will appreciate the gesture and turn back to social media to positively talk about it.
6) Use Pay-per-click (PPC) ads
Pay per click ads can nurture a number of different conversions—grow your page, increase web clicks, plus so much more.
7) Boost your posts. Please.
Remember, without a “boost” only approximately 10% of your audience sees your post. Boosting allows you to spread your message, and reach qualified leads by targeting by geography, age, gender, etc.
8) Don’t forget about Instagram
Only on Facebook and Twitter? Time to add Instagram. Instagram is growing quick, faster than the competition.
9) Be in the moment
Consumers love real-time marketing. If you’re at an event, post a photo. If you’re promoting your grand opening, engage your audiences as it’s happening.
10) Engage with an agency
Social media is a big undertaking. It requires many dedicated hours to keep your channels running smoothly and effectively. Agencies like Rumbletree offer social media services on all different levels, for any type of client—big or small.
Remember, social media is for….being social! Don’t forget to reply to your customers comments and concerns in a timely manner, or they may drop you like it’s hot.
12) Noodle with video
Video is the most-viewed content form. Use it! Video can be posted just as a photo would be. It can be boosted or promoted to reach your current audience and beyond.
Tweet. Reply. Retweet. Boom.
14) Pay attention to your cover graphics
Remember, each social media channel requires you to upload graphics that represent your brand’s page. These come in all different specs and sizes. Engage with an agency to make sure the face of your brand is reflected in the strongest way possible.
And a bonus.
15) Have fun!
Social media is cool. It’s now a part of many people’s everyday jobs. Have fun with it. Get quirky. Get funky. Go big or go home.