Category Archives: Rumbletree Work

Our Partnership with FitMetrix

The marketing world, like the fitness industry, is fast-paced, energetic, and ever evolving. At Rumbletree, we have a group of fitness-focused individuals who love merging the two. Having worked on various campaigns for fitness facilities and active lifestyle companies, we have helped numerous companies differentiate themselves in the competitive fitness market through branding, social media, and website creation.

With our passion for the industry we were thrilled when asked to become a FitMetrix preferred partner. FitMetrix is a performance tracking solution that helps clients utilize data to help with member retention. They provide a completely branded experience within your website and branded gym app.

As a partner, we seamlessly integrate powerful FitMetrix and MindBody capabilities into user-centered website designs—dramatically increasing member retention, satisfaction, and fitness results. Our partnership produces a beautifully branded website, where clients will be able to:

  • Sign up for classes without linking to another site
  • Reserve specific spots in classes, such as cycle classes
  • View instructor profiles and playlists
  • Track their performance results in real-time
  • And more!

Our solutions work across all platforms—reducing maintenance costs and allowing you to easily manage your web presence. See the work we did with Mission Portsmouth both in their brand launch and with FitMetrix on their website.

Mission Portsmouth Brand Launch

Mission Portsmouth FitMetrix Integration


Sea Critters

We recently did a fun campaign to promote Rochester Pediatric Associates, a department of Frisbie Memorial Hospital. We were inspired to develop an illustrated ocean theme where we created a bunch of different sea animals to represent the vast services and age groups covered by pediatric care.

After we finished the first round of animals, we felt like they were missing something. What did we need to make these little critters feel more like a family?


We’re talking an octopus with a fedora and tie, a turtle with a backpack, a crab with six heels and a purse…


…now that’s much better!


Come see for yourself in the kids play area at the Fox Run Mall in Newington, NH. We have an interactive face cut-out mall standee where you can experience firsthand the glory of being a sea critter with style.

(We may have had a little too much fun taking pictures with it ourselves.)



5 Tips To Improve Your Email Marketing

According to Mailmunch (2016), about 60% of people believe email marketing outperforms social media. It has a higher conversion rate, better ROI and much easier to build! With this being said, here are a few tips to keep in mind for email marketing:

  1. Have a creative subject line because subject lines are the most important part to an email. Avoid using ALL CAPS to make sure the email does not go to the spam filter.
  2. Keep your email lists up to date because email addresses can change every few months for some people. (Mailchimp 2016).
  3. Personalize your email as much as you can by stating “Hello (first name here). According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns.
  4. Make sure all emails are mobile friendly. Constant Contact stated that 75% of people would delete an email immediately if they are unable to view it on their phone.
  5. Most importantly, have a clear call to action! If the reader cannot determine what they are supposed to do with the email, chances are they will delete it.




Want to learn more about Email Marketing? Give us a call!


Rumbletree and Frisbie Memorial Hospital team up to launch new website

Frisbie Memorial Hospital, Business NH Magazine’s 2016 Health Care Business of the Year, together with Rumbletree, recently launched a new website and refreshed branding campaign focused on Frisbie’s three pillars: People, Technology and Trust.

The site has been reimagined with a more approachable look and feel, and features that give users easier access to most requested content. Designed with mobile users in mind, a responsive interface provides a consistent experience across devices. The new easy-to-navigate website offers meaningful content to patients for the hospital’s nearly thirty specialty care services.


New photos throughout the website aim to highlight the Frisbie community and values-led, service-focused philosophy of expert compassionate patient-centric care, and its wide range of onsite state-of-the-art technology.

Along with the launch of the new website, community members can share stories of care received at Frisbie Memorial Hospital through a monthly #ItsAbout hashtag social media charity campaign. Each month Frisbie asks friends, family, patients and colleagues to share a story or upload a photo using the #ItsAbout hashtag from their Facebook or Twitter accounts. For each engagement, Frisbie Memorial Hospital donates $5, up to $500, to a scheduled charity each month.

For more information and to view Rumbletree’s new design of the Frisbie Memorial website, visit


New Hampshire State Parks: Rebranding

With 92 state parks located throughout New Hampshire, Rumbletree was ready to take on the task of implementing a rebrand in order to simplify, modernize and transform the brand.

Included in the rebrand was a new, extensive logo system, a custom typeface, park-branded license plates, merchandise, a detailed camping guide, plus more. Every element of the new brand held on to the rugged beauty and the natural heritage that can only be found in a New Hampshire State Park.

To view the full campaign, visit here.

img-parks-badges-groupnh-parks-gallery-3 img-nh-parks-license-plate img-nh-parks-typeface img-parks-sublogos

Dream to Reality: MISSION Portsmouth

“Surround yourself with people that reflect who you want to be and how you want to feel, energies are contagious.”

When Mindy approached us to help bring her dream start-up business to life, we were excited for the challenge. The business was to have a very distinct vision that would set it apart from other fitness studios—group fitness, redefined

The idea of three dynamic studio spaces empowering fitness-goers to set an intention and make a choice was new to the Portsmouth market. Ride to your edge in Cycle. Clear your mind and lengthen your body in Yoga. Embrace your slow-burn in Barre. Train at your highest intensity in Strength, no matter your age or fitness level.

A branding campaign, new website, social media and collateral series have brought Mission to life and nurtured an idea in it’s infancy all the way to a reality—so join us we celebrate the grand opening of MISSION Portsmouth!


Logo Development



Social Media


Class Schedule








Class Branding

At Frisbie Memorial Hospital It’s about People. Technology. Trust.

In January, 2016, Frisbie Memorial Hospital, along with Rumbletree, launched a brand awareness campaign. This campaign was the first of its kind in the hospital’s recent marketing history. Using a tagline that had never been promoted (“It’s about People. Technology. Trust”), Rumbletree developed a strategy that would elevate the hospital’s strengths and position Frisbie as one of the seacoast’s leading medical centers.

Included in this campaign were internal tactics to involve the entire Frisbie community and beyond. A series of signage was developed to bring the campaign to life within the hospital. Rumbletree used different graphic elements from the branding campaign and highlighted real people—including Frisbie’s own doctors, nurses and even volunteers. The signage now decorates the halls and a new uplifting and caring energy has emerged when you walk through Frisbie’s front doors. For a sampling of Frisbie’s new interior design, check out our pics below:

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Where in the world is Hector Garza?


Every brand has a story to tell. When Shorty’s Mexican Roadhouse approached Rumbletree for a brand evolution, our first question was ‘why Shorty’s’?

Every brand has a story to tell.

Yes, ‘Shorty’s’ was founded by a man named Shorty. But the tale is a little longer. It’s Shorty’s father, Hector, who had the original dream of opening a mexican restaurant. Hector was an entrepreneur, inventor, tinkerer, and motorcycle fanatic. It was his love of the motorcycle and the open road that took Hector on a road trip to California, from which he never returned. Shorty vowed to his mother Madeline that someday he would find his father and bring him home.

Eventually it was Shorty who realized his father’s dream of opening a mexican restaurant, and despite his success, he is still driven to find his father. He travels the world over in search of Hector. During his travels, Shorty searches for great food ideas, interesting flavors and innovative recipes to bring back to the restaurants he loves.

Shorty vowed to his mother that someday he would find his father and bring him home.

We were immediately struck by the idea of Hector. The adventurer, the outlaw, the cause of both Shorty’s sorrows and his successes. This inspired us to bring Hector to life as part of our brand refresh. Given Shorty’s reputation as a fun-loving family restaurant, we rendered him with equal parts quirkiness and mystery; the motorcycle goggles, sombrero and mustache serving to keep him from ever being found.

Shorty's Mexican Roadhouse

Personally, I like to think Hector has never stopped roaming—that somewhere out there he is on the open road, with the wind in his ‘stache and a mischievous grin—leaving clues for Shorty and leading him to broaden his culinary horizons in his own way. Hector is a character and story unique to Shorty’s, that no other brand could mimic. This is what ‘finding your voice’ is all about. Stay tuned for the full rollout of Shorty’s brand refresh on