A prominent author was looking to build his writing sanctuary on a secluded parcel of land located along the Rye seacoast. Twelve Architectural/Building firms located throughout New England were invited to submit proposals.
Our client, Auger Building Company, was one of the twelve firms invited to pitch. Ben (Auger) knew full well that the biggest and best firms would be pulling out all the stops.
He asked us to help him with this opportunity.
Auger Building Company has a flawless reputation. True craftsmanship and attention to detail, coupled with a down to earth, approachable communication style are their hallmarks.
Over the years, Ben has worked with some of the best architectural photographers to capture the aesthetic beauty of his projects. Photographers that could not only capture the amazing handcrafted details, but could also capture the very soul of each home.
A folder containing handwritten notes from clients he had worked with was also provided; heartfelt notes thanking him and his team for bringing their vision to life.
Building off Ben’s personal style and strengths, it was very obvious from the outset that a “less is more” approach would be fitting for us to explore.
We decided to let his work speak for itself. By using the great photography paired with excerpts from the handwritten notes, we would tell the compelling Auger Building Company story.
Our creative team explored various ways to display these visuals. Portfolio cases, etched metal binders, rivet systems – you name it and we tried it, but none of these options felt right.
Solution. Let’s build a book.
Beautiful sheets of textured ivory paper were selected. These sheets were critical. They would not only be imprinted with the wonderful quotes from Ben’s clients, but would also be the base for individual photographs that we would painstakingly mount by hand.
This was going to be a one-of-a-kind, twenty-four page, hand-built album.
Proposals were submitted and it wasn’t long before we got a call from Ben. The author was blown away with the hand-built book, and Auger Building Company had been awarded the project!
To this day, the book secures a prized location in Dan Brown’s wife’s personal library.
This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director. Charlie will be sharing 25 of his favorite projects in 2015.