Tag Archives: marketing

Is your 2018 Marketing Strategy Ready?

If only you could drive over to Target, pick out a website from the shelf, check out, and call it a day….

If only marketing were that simple! But its not. And you shouldn’t want it to be, either. Because your business is unique. And a unique business requires well thought out strategy and planning to ensure the train keeps running smoothly.

Organization is key. In fact, now is the perfect time to start planning for next year. Many of our clients elect to dedicate January as their “organization” time. The organization phase is key to getting out of the gates cleanly. So what does that mean? It means your marketing strategy. Make sure your strategy is in place at the beginning of the year so the remainder can be spent executing on it.

Marketing is not instant. In fact, the best campaigns take time. Take for example the travel industry in New England. Do you start your campaign upon the beginning of your busy season? Or are you thinking about the fact that most planners are booking their vacations 4-6 months before that time? Your strategy and research (aka the “organization” phase) can help you strategize things like so. Because in hindsight, you should really be top of mind and have a presence at that 4-6 month planning window – not just during the busy season when you’re already at full vacancy.

Try using a marketing checklist to make sure your business is ready for 2018:

  1. Is your marketing strategy in place?
  2. Do you have a detailed calendar, marketing when key messages and campaigns should be in full effect?
  3. What’s the current status of your website? Your website is the face of your brand. Is it responsive? Up to date with content? Have you done an SEO audit recently to help with your search rankings? Or are you still running on a platform from 1999? Don’t laugh! We’ve seen many.
  4. Your 2nd most visited place is likely to be your social media. If you’re not actively engaging with your audience – they’re going to drop you! Make sure your social strategy for 2018 has your target audience in mind. Often times, on social and beyond, we see the business promoting what THEY are interested in, rather than what their AUDIENCE is interested in. Make sure you’re talking to the person who’s actually keeping your revenue stream consistent.
  5. Stop and think about your brand identity. How old is it? Is it more than 5 years old? Is it time for a brand refresh?
  6. Target, target, target. In the digital world we now live in, everything is targeted. Make sure you’re investing your dollars wisely into areas where your audience is likely to consume the information. Having the time to research and negotiate a media buy in advance will help ensure this is happening.
  7. Lastly, have fun. Marketing is the cool stuff. It requires creativity, brainstorming and trial and error. Get your team involved. The best campaigns require the effort of everyone – your marketing agency, your business, your staff and your advocates. Figure out what makes you special, and capitalize on it.

Now let’s get planning! Only 20 days until 2018.


The Benefits of a Dog-Friendly Office

Here at Rumbletree, we disagree on many things, the best place to get lunch in North Hampton, our favorite seasons, whether or not there is enough room between cars to turn left on Lafayette Road…but one thing we do all agree on? Having a dog-friendly office is amazing! While there are million reasons why this is one of our favorite Rumbletree perks, some of the top ones are:

Dogs Attract Talented People
We have an extremely diverse group here at Rumbletree with experts in strategy, branding, social media, media buying, and client management. Many millennials are delaying children and favoring pets during their 20’s and early 30’s. Allowing for dogs in the office is one of the top reasons millennials in the workplace will choose one company over another.

Dogs Allow Employees to Focus (even after 5)
Having a dog-friendly workplace keeps employees focused on finishing client deliverables after 5 o’clock hits. They aren’t worried about running home to get their pup and can wrap up projects without the rushed feeling that comes with having to let a pet at home outside.

Dogs Encourage Employees to be Active
Man’s best friend is often happiest when outdoors. Employees with dogs are almost forced to go outside. Mid-day walks can be clarifying and reinvigorating for the mind. Many times, we find that the second we step away from the computer, our next great idea comes to us!

Dogs Reduce Stress
It’s a proven fact! Our furry friends are natural de-stressors, improve moods, and can make anyone having a ‘ruff’ day smile. In the fast-paced marketing world, it’s never a bad idea to take a break and get a big hug from your pup! De-stressed employees mean healthy, happy employees.

What do you think the best part of a pet-friendly office is? Do you want to know more about our (human) team? Check us out!

– Becky

What’s in a Brand Name?

Your name is the first impression consumers, potential buyers, and future converters will associate with your brand. It’s, in our opinion, one of the most important pieces to set your brand up for success.

Now, we’re no strangers to naming here at Rumbletree and have successfully helped many brands launch or relaunch themselves through a compelling brand name, logo design, identity, and more. You can check out some of our branding campaigns in our case studies here. But today, we want to talk about OUR brand and how we came to be.

What’s in a name…the Rumbletree story.

We get asked all the time what our name means and the story behind it and we’re always happy to share! A brand name is an opportunity to build engagement and explaining why you chose it or what it means can often allow for a conversation and exchange of company values to occur. So, let’s start with explaining what exactly a Rumbletree is.

A Rumbletree is the center of an African ritual. When young members of certain African tribes come of age, they join adults in a drum circle formed around the Rumbletree. The objective of this ritual is not just to play a drum beat, but to help each of the new adults find their own distinct rhythm. Their voice.

How does it fit our company?

We’ve made it our mission to help clients find their own unique voice, too. In a typical day at Rumbletree, you can find us hashing out strategies, building and developing brands, and establishing names and taglines. We’re after what the Rumbletree encompasses: a strong, clear voice that stands out amidst the noise of many.

But how did it come to be?

When our agency came to be, the name wasn’t Rumbletree, it was Barradas, Yeaton, and Wold. Simply thought of, it was the name of all of the original partners. Not exactly distinct or memorable. When we first started, equity was in an individual’s name, not your brand…the marketing world has come a long way! After a few years in the business, we knew it was time for a new name. A name that encompassed what we did and who we were. We were and still are, a dynamic, highly strategic creative agency. Thus, the Rumbletree name was born and it’s stuck ever since.

So, are you ready to get people talking about your brand? Drop us a line and let’s figure out your new name and everything that goes with it!


25th Anniversary Series: StratAcuity – Tagline Development (#12)

Boy do I love a great tagline. When used correctly, they can really help elevate a company’s brand messaging. And the one we came up with for StratAcuity is one of my all time favorites.

Their unique business model supplies Biopharmaceutical companies with temporary placement of highly qualified staff. We were hired to develop a trade show strategy which included the unveiling of the new tagline at the National Biotech Tradeshow that was being hosted in Boston.

Chemistry is everything



This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director.

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Rumbletree Celebrates 25 Years and Growing Partnership

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NORTH HAMPTON — Now in its 25th year, Rumbletree Strategic Creative Marketing, a full-service agency located north of Boston on the New Hampshire seacoast announces the promotion of Rumbletree client services director Jessica Kellogg to partner, managing director, the addition of Alex Kellogg to partner, business development and the promotion of Kelley Angulo to director, digital engagement.

Jessica Kellogg joined Rumbletree in 2009 and has a proven track record of building brands and launching digital experiences for over 16 years. In this role she will be responsible for developing integrated marketing solutions, branded experiences, strategic partnerships and client operations.

“It is a privilege to serve alongside my Rumbletree family. Our talented team is well poised and excited for another 25 years in helping clients find their voice,” said Jessica. “Our long-term relationships are built on honesty, hard work and a commitment to going above and beyond to ensure our clients consistently receive impactful, innovative design and creative content that touches consumers across digital, non-traditional and traditional experiences.”

Alex Kellogg, former senior account manager at TEKsystems, a leading provider of IT staffing services has joined the strategic marketing firm as a partner to bolster new business. Kellogg possesses 18 years of leadership experience and played a key role in TEKsystems opening the Portsmouth, NH office and growing the Maine and New Hampshire markets with key accounts such as L.L. Bean and TD Bank.

Charles Yeaton, 40-year marketing communication veteran will remain partner and creative director and continue his leadership in creative design and marketing.

“Combining our high quality, multi-faceted expertise, creativity and exceptional account service into one partnership presents us with an edge in our endeavor to service our current clients and continue helping new clients find their voice,” said Yeaton. “Holding true to our promise of remarkable design has made Rumbletree more competitive in the marketplace than ever.”

Kelley Angulo will focus on integrating online, mobile, social, and SEM into client strategies. “Digital is an ideal place for our clients to achieve their business goals,” said Kelley. “Digital platforms are scalable to any budget and hyper-targeting allows us to reach diverse audiences with different messages.”

For more information go to rumbletree.com or call 603-433-6214.

25th Anniversary Series: Embark on a Culinary Journey (#7)

A group of restaurant professionals from Maine asked us to brand a series of Wine & Food Festivals that were to take place along the storied coastline of Maine.

They had envisioned that this series would celebrate the abundant culinary treasures that Maine had to offer.

However, the events had a loftier goal than just elevating Maine’s culinary story. Their strategic plan and goal was to host these three-day events and have them help extend the summer season and offer hospitality partners and merchants an added economic boost to cap off their already busy summer season.

Rumbletree’s charge was to not only brand the event, but to create a buzz, build potential partnerships and heighten the awareness of these events.

An oversized brochure was designed to be the showcase piece. Group members used the brochures in one-on-one meetings to build sponsorship opportunities and forge partnerships.

Direct Mail was used through regional Chamber of Commerces and print supported these tactics in selected pubs.

Coast of Maine

A key giveaway in knowing that you have developed a successful and effective campaign is when the good word travels further than your anticipated reach – which is exactly what the Wine & Food Festival did.

Omnicom, the marketing giant out of New York, reached out to us with a call. Turns out that the buzz and promotion had captured the attention of one of their clients.

That client was Martha Stewart.


This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director. Charlie will be sharing 25 of his favorite projects in 2015.

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25th Anniversary Series: Elvis has left the building! (#4)


elvis promo

Back in the early 90’s, Maine Mall hosted a traveling Elvis memorabilia tour.
An 18 wheeler would soon be rolling into town, jam-packed with the belongings from “The Kings” treasured archives.

We were charged with promotion for this event. Radio, print, public relations, direct mail, and in-mall posters were all part of the media mix.

Everyone knew the “King of Rock ‘n’ Roll” was popular – we were just about to find out how popular he really was.

The week-long promotion kicked off on a Monday morning. Crowd counts swelled by the hour (not just by the day)! By mid-week, Maine Mall’s management added extra staffing and security to ensure crowd safety. “The parking lots are full, we’re as busy as we are during the holidays!” was reported by our ecstatic client.

The wrap up report confirmed the success of the Elvis promotion. Attendance records had been shattered by the week-long mall promotion, and an increase in average purchase rose from $48 to $64.

But perhaps, the most interesting stat of all?

All 54 in-mall Elvis posters had mysteriously left their holders.


This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director. Charlie will be sharing 25 of his favorite projects in 2015.

Rumbletree 2015 Logo-01

25th Anniversary Series: Massachusetts VS New Hampshire (#3)

Tax-free shopping.

Every year around this time in August, Massachusetts likes to make a big deal about their tax-free weekend event. Two glorious days where shoppers can enjoy the benefit of no sales tax.

A few years back, they rolled out a campaign touting their weekend sales event. Their took to the airways, flooded the papers with print, and cranked up the PR machine.

Our client at Travel and Tourism called saying that the Governor’s Office wanted to run a campaign taking this issue head on.

Taxachusetts was about to get a response from their friends to the North.

We held a Press Event of our own near the Massachusetts border. Governor Lynch, surrounded by a Delegation comprised of small business members, the New Hampshire Retail Association, and a contingent of Tourism professionals, unveiled New Hampshire’s Tax-Free Campaign.

New Hampshire was ready to make their point.

rt_25_blog_3Point made.


This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director. Charlie will be sharing 25 of his favorite projects in 2015.