Tag Archives: brand identity

What’s in a Brand Name?

Your name is the first impression consumers, potential buyers, and future converters will associate with your brand. It’s, in our opinion, one of the most important pieces to set your brand up for success.

Now, we’re no strangers to naming here at Rumbletree and have successfully helped many brands launch or relaunch themselves through a compelling brand name, logo design, identity, and more. You can check out some of our branding campaigns in our case studies here. But today, we want to talk about OUR brand and how we came to be.

What’s in a name…the Rumbletree story.

We get asked all the time what our name means and the story behind it and we’re always happy to share! A brand name is an opportunity to build engagement and explaining why you chose it or what it means can often allow for a conversation and exchange of company values to occur. So, let’s start with explaining what exactly a Rumbletree is.

A Rumbletree is the center of an African ritual. When young members of certain African tribes come of age, they join adults in a drum circle formed around the Rumbletree. The objective of this ritual is not just to play a drum beat, but to help each of the new adults find their own distinct rhythm. Their voice.

How does it fit our company?

We’ve made it our mission to help clients find their own unique voice, too. In a typical day at Rumbletree, you can find us hashing out strategies, building and developing brands, and establishing names and taglines. We’re after what the Rumbletree encompasses: a strong, clear voice that stands out amidst the noise of many.

But how did it come to be?

When our agency came to be, the name wasn’t Rumbletree, it was Barradas, Yeaton, and Wold. Simply thought of, it was the name of all of the original partners. Not exactly distinct or memorable. When we first started, equity was in an individual’s name, not your brand…the marketing world has come a long way! After a few years in the business, we knew it was time for a new name. A name that encompassed what we did and who we were. We were and still are, a dynamic, highly strategic creative agency. Thus, the Rumbletree name was born and it’s stuck ever since.

So, are you ready to get people talking about your brand? Drop us a line and let’s figure out your new name and everything that goes with it!


25th Anniversary Series: Behind the Hidden Pond Logo (#5)

We love working with clients that have a vision and a relentless desire to make it happen.

Tim Harrington of Kennebunkport had a dream of creating a one-of-a-kind summer cottage experience nestled in the woods of Maine. “Hidden Pond.”

For starters, Hidden Pond needed an identity. A site visit was in order. Our creative team met with Tim onsite to get a first hand look at his 60 acre haven located just a couple of miles from the famed Goose Rocks Beach.


Our first observation that we felt a connection to immediately, was that we were truly immersed in nature. The Sweet Fern and Birch forest offered the ideal setting.

This was soon to be home to the rustic-chic experience Tim had envisioned for his guests.

Phase 1 consisted of 14 signature cottages designed to “bring the outdoors in.” Each cottage features a large screen porch, fully furnished, to take in the natural setting.

One of the things that makes the Hidden Pond Experience so special are the cottages themselves. Fourteen different interior designers were set loose to create the unique personalities for each of these retreats.

First Light. Stargazer. Morning Glory. Silent Pine. Cottage names as distinct as their design and decor.

The Main Lodge was to be a place for guests to mingle and enjoy the spectacular pool and outdoor lounge. Activities would include yoga classes, hiking trails, kayaking, bike excursions and for guests who prefer a little pampering, three tree top spa rooms.

This was to be anything but your traditional Maine cabin experience.

And this is what Rumbletree came up with.

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“I don’t just like the identity Rumbletree came up with, I LOVE it!” – Tim Harrington, Atlantic Holdings

Apparently, so do a lot of other folks.




This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director. Charlie will be sharing 25 of his favorite projects in 2015.

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Rumbletree helps New Hampshire visitors get inspired for summer


For the New Hampshire Division of Travel and Tourism’s summer campaign, we took on the challenge of creating and launching a total brand evolution. Of course, the new creative still features the authentic ‘Live Free’ brand that is unique to New Hampshire, but this time around shown through curated content with a refreshed, modernized and vibrant look.

Summer Inspiration” is a fully-integrated digital summer campaign, designed to ensure that the new ‘Live Free’ theme would be able to weave into the fabric of consumers’ social media experience. With an all-new customized ‘Vacation Inspiration’ webpage, a tapestry of social graphic squares, transit displays found all over Boston, New York City and Canada, television, and more; we’re excited to share with you the full campaign.

Give us a call to work on your integrated campaign and branded experiences!