Is your 2018 Marketing Strategy Ready?

If only you could drive over to Target, pick out a website from the shelf, check out, and call it a day….

If only marketing were that simple! But its not. And you shouldn’t want it to be, either. Because your business is unique. And a unique business requires well thought out strategy and planning to ensure the train keeps running smoothly.

Organization is key. In fact, now is the perfect time to start planning for next year. Many of our clients elect to dedicate January as their “organization” time. The organization phase is key to getting out of the gates cleanly. So what does that mean? It means your marketing strategy. Make sure your strategy is in place at the beginning of the year so the remainder can be spent executing on it.

Marketing is not instant. In fact, the best campaigns take time. Take for example the travel industry in New England. Do you start your campaign upon the beginning of your busy season? Or are you thinking about the fact that most planners are booking their vacations 4-6 months before that time? Your strategy and research (aka the “organization” phase) can help you strategize things like so. Because in hindsight, you should really be top of mind and have a presence at that 4-6 month planning window – not just during the busy season when you’re already at full vacancy.

Try using a marketing checklist to make sure your business is ready for 2018:

  1. Is your marketing strategy in place?
  2. Do you have a detailed calendar, marketing when key messages and campaigns should be in full effect?
  3. What’s the current status of your website? Your website is the face of your brand. Is it responsive? Up to date with content? Have you done an SEO audit recently to help with your search rankings? Or are you still running on a platform from 1999? Don’t laugh! We’ve seen many.
  4. Your 2nd most visited place is likely to be your social media. If you’re not actively engaging with your audience – they’re going to drop you! Make sure your social strategy for 2018 has your target audience in mind. Often times, on social and beyond, we see the business promoting what THEY are interested in, rather than what their AUDIENCE is interested in. Make sure you’re talking to the person who’s actually keeping your revenue stream consistent.
  5. Stop and think about your brand identity. How old is it? Is it more than 5 years old? Is it time for a brand refresh?
  6. Target, target, target. In the digital world we now live in, everything is targeted. Make sure you’re investing your dollars wisely into areas where your audience is likely to consume the information. Having the time to research and negotiate a media buy in advance will help ensure this is happening.
  7. Lastly, have fun. Marketing is the cool stuff. It requires creativity, brainstorming and trial and error. Get your team involved. The best campaigns require the effort of everyone – your marketing agency, your business, your staff and your advocates. Figure out what makes you special, and capitalize on it.

Now let’s get planning! Only 20 days until 2018.

-Kelley

There’s a lot to be thankful for…

It’s that time of the year again. The time when we’re finishing up the year’s projects, spending time with family and friends and reflecting on what it is we’re really thankful for.

At Rumbletree, we’re truly blessed with a motivated and creative team, alongside supportive management, up-to-date technology, a cool office, even cooler clients (and projects), and of course, all of the office dogs that visit us on a daily basis. 

We took the time to kick off the upcoming holiday season with our team and asked each member what exactly it is they’re thankful for. Some will make you laugh and some may pull the heartstrings. Keep on reading below and then be sure to head over to our Instagram to share what you are thankful for in the comments.

 



“I am thankful for my friends, family, cool job, 
health, dogs, mashed potatoes and super sweet shopping deals.”

-Kelly Angulo
Director of Accounts Service



“I’m thankful to spend the holidays with family, but more importantly
TONS of dogs!”

-Becky Sullivan
Account Manager



“I am thankful that Internet Explorer is no longer a browser!”

-Brendan Sands
Director of Web Development



“I am thankful for the opportunity to have loved and lost.”

-Maria Torti
Senior Visual Designer



“I am thankful to be able to be surrounded with family and friends this holiday and glad to know that we don’t have to worry about full bellies or a place to lay our heads.”

-Carrie Allison
Controller



“I am thankful for my family and friends, those with me now and those whom I’ve lost over the years.”

-Jessica Stack
Digital Web Producer



“I’m so thankful to be able to work with a group of professionals that bring their amazing talents and unbridled passion for doing great work each and every day.”

-Charlie Yeaton
Managing Partner



“I am thankful for fiends, firmly, and autocorrect.”

-Brian Beaulieu
Creative Director



“I am thankful for many things…especially
my family.”

-Jessica Kellogg
President & Partner



“I am thankful for the opportunity as a designer to be creative and work alongside some amazing people, and laugh at our neverending Portlandia jokes.”

-Jenna Freitas
Graphic Designer



“I am thankful for the cold. Die ticks, die.” 

-Amanda Jonovski
Graphic Designer



“I am thankful for HBO and the fact that allergy medications exist so that I can hang out with animals I love (which is all of them).”

-Marisa Hercules
Account Executive



“I am thankful for the opportunity to tell people what I’m thankful for.”

-Sam Cote
Junior Designer & Developer


Our Partnership with FitMetrix

The marketing world, like the fitness industry, is fast-paced, energetic, and ever evolving. At Rumbletree, we have a group of fitness-focused individuals who love merging the two. Having worked on various campaigns for fitness facilities and active lifestyle companies, we have helped numerous companies differentiate themselves in the competitive fitness market through branding, social media, and website creation.

With our passion for the industry we were thrilled when asked to become a FitMetrix preferred partner. FitMetrix is a performance tracking solution that helps clients utilize data to help with member retention. They provide a completely branded experience within your website and branded gym app.

As a partner, we seamlessly integrate powerful FitMetrix and MindBody capabilities into user-centered website designs—dramatically increasing member retention, satisfaction, and fitness results. Our partnership produces a beautifully branded website, where clients will be able to:

  • Sign up for classes without linking to another site
  • Reserve specific spots in classes, such as cycle classes
  • View instructor profiles and playlists
  • Track their performance results in real-time
  • And more!

Our solutions work across all platforms—reducing maintenance costs and allowing you to easily manage your web presence. See the work we did with Mission Portsmouth both in their brand launch and with FitMetrix on their website.

Mission Portsmouth Brand Launch

Mission Portsmouth FitMetrix Integration

-Becky

My Perfect Summer in Three Emojis

Now that it’s officially summer, we strongly believe that life shouldn’t just be all work and no play, right? When the warm weather rolls in (for a short 3 months!) we like to spend as much time active and outdoors as we can. With the beach being only a short 5 mile drive away, you can most certainly find us there, lunch breaks included! We asked each member of our staff to describe their perfect summer using only three emojis. Check out what the Rumble team is up to this summer.

Jessica S. – Summer just makes me smile and it seems to put everyone else in a happy mood as well. I especially look forward to summer because I love spending time with my husband, friends, and all the dogs on our back deck drinking beer and grilling. I mean, who doesn’t love cheeseburgers and craft beer? 

Jenna – Trying to spend as much time as I can outside is a MUST during the summertime. When I am not coaching field hockey camps or playing pickup in Boston, you can most certainly find me catching some rays with my nose in a book at the beach!

Jessica K. – I forget how much I worship summer til’ it comes again! My perfect summer means spending time with my family. We love Rye beach, bike rides, and swimming in our pool. 

Maria – My perfect summer is pretty much a James Bond style boat party…shaken, not stirred. I like to relax surrounded by nature, removed from the outside world, in a silken robe of luxurious comfort. Perhaps floating towards a great new adventure. Deep breaths in, not a care in the world, smile on my face, and a drink in my hand. And, of course, plenty of sunscreen!

Kelley – The magic of a New England summer is why we tolerate the long winter every year! The best kind of summer is hitting up the beach or sitting by the pool and grilling out with friends and family (dogs, too!) on the deck. It’s a time to kick back and appreciate everything the seacoast has to offer.

Carrie – My perfect summer consists of laying by the pool, and trips to the beach, lake, and cottage! Warm days to enjoy being outside and a lot of family time – NO SCHOOL!

Lydia – It’s the best of both worlds living so close to the ocean and the mountains in the summer. I love that I can surf and relax on the beach one day and explore new hiking and biking trails in the mountains the next. I also love to travel and it wouldn’t be a perfect summer without an adventure to someplace new.

Becky – There’s really nothing that describes my summer better than these emojis. Whether it’s walks with my dog, finally being able to wear something…not wool, or hanging out by the water, I’m a summer lover through and through. Luckily for us at Rumbletree, we’re just a few minutes from the ocean!

Brian – Beer for the brain, shrimp for the belly. Then it’s time for deep thoughts and reflection. 

Charlie – New England is so special with its seasonal changes. But I have to say, Summer is far and away my favorite season. Being outside this time of year is so special, grabbing some rays, going barefoot and hitting the beach with family and friends is what it’s all-about for me.

Alex – I grew up at the beach spending every summer day chasing waves and rays. My daughter caught her first wave last year and I’m excited to see how many more we get to ride together! 

Marisa – A good pair of sunglasses, a yummy drink, and endless amounts of delicious fruit are a few of my favorite things that get me excited for summer. Most of my summer days will be spent out and about downtown Portsmouth on the decks or at the park, or on the beach soaking up the sun! 


Now that we’ve shared ours, what three emojis describe your perfect summer?

– Jenna 

Rumbletree and Frisbie Memorial Hospital take home 2017 Lamplighter & Telly Awards

Last week Rumbletree traveled to Falmouth, Massachusetts for the 2017 NESHCO conference. We had a great time networking with other members of the healthcare marketing communications industry and attending the Lamplighter Awards dinner where Rumbletree and Frisbie Memorial Hospital were honored with the following awards:

 

Category: Outdoor advertising, Silver

 

Category: Social Media Campaign, Award of Excellence

About the Lamplighters:

The Lamplighters were established to showcase and honor excellence in healthcare communications throughout the New England region. The 2017 competition totaled 352 entries which were judged by the Mississippi Society for Healthcare Marketing and Public Relations, Wisconsin Healthcare Public Relations and Marketing Society, and Louisiana Society of Hospital Public Relations and Marketing.

In addition, Rumbletree received a gold Telly Award this week for our television work on Frisbie’s 2016 brand awareness campaign.

Check out a sample of the spot, here!

 

About the Telly Awards

The Telly Awards was founded in 1979 to honor excellence in local, regional and cable TV commercials. Non-broadcast video and TV program categories were soon added. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.

We look forward to seeing everyone again next year!

The Benefits of a Dog-Friendly Office

Here at Rumbletree, we disagree on many things, the best place to get lunch in North Hampton, our favorite seasons, whether or not there is enough room between cars to turn left on Lafayette Road…but one thing we do all agree on? Having a dog-friendly office is amazing! While there are million reasons why this is one of our favorite Rumbletree perks, some of the top ones are:

Dogs Attract Talented People
We have an extremely diverse group here at Rumbletree with experts in strategy, branding, social media, media buying, and client management. Many millennials are delaying children and favoring pets during their 20’s and early 30’s. Allowing for dogs in the office is one of the top reasons millennials in the workplace will choose one company over another.

Dogs Allow Employees to Focus (even after 5)
Having a dog-friendly workplace keeps employees focused on finishing client deliverables after 5 o’clock hits. They aren’t worried about running home to get their pup and can wrap up projects without the rushed feeling that comes with having to let a pet at home outside.

Dogs Encourage Employees to be Active
Man’s best friend is often happiest when outdoors. Employees with dogs are almost forced to go outside. Mid-day walks can be clarifying and reinvigorating for the mind. Many times, we find that the second we step away from the computer, our next great idea comes to us!

Dogs Reduce Stress
It’s a proven fact! Our furry friends are natural de-stressors, improve moods, and can make anyone having a ‘ruff’ day smile. In the fast-paced marketing world, it’s never a bad idea to take a break and get a big hug from your pup! De-stressed employees mean healthy, happy employees.

What do you think the best part of a pet-friendly office is? Do you want to know more about our (human) team? Check us out!

– Becky

EAT. SLEEP. EXPLORE. NHFlavors.com

places to eat in new hampshireNHflavors.com is your adventure destination. You can search places to eat and sleep in many ways:  by price, by region of the state and by type of cuisine. There are also inspiration sections with itineraries. The blog is frequently updated with events, activities and more.

NH Flavors brand launch and website design by Rumbletree.

Jess

Rumbletree awarded 2017 Telly Award for Television Work with Frisbie

Rumbletree is excited to be selected as a bronze winner in the 38th Annual Telly Awards!

The Telly Awards is the premier award honoring the best in TV and Cable, Digital and Streaming, and Non-Broadcast Productions. Their mission has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity.

Rumbletree has been recognized in the “branding for local commercials” category for our television work with our partner, Frisbie Memorial Hospital and their 2016 branding campaign.

To view samples of the work, check out the links below!

https://www.youtube.com/watch?v=ZIvYpzgI2m0

https://www.youtube.com/watch?v=Wk7wLs8FZeY