US Hotels Group
Weddings Print Campaign
In an effort to increase market share within the weddings category, the U.S. Hotels Group tapped Rumbletree to create a print campaign focusing on the event spaces in their high-end Maine properties including The White Barn Inn & Spa, The Breakwater Inn & Spa and Chase Hill. While each ad focused on that property's unique point of difference, the campaign also worked to collectively sell Maine as a destination as research showed location to be an important factor for consumers when choosing a wedding venue. The campaign had placement in various December 2009 publications.