Ski NH & New Hampshire Tourism
Moe Snow Campaign Internet Ads
Online banner ads ran in Boston, Providence and New York markets on local news/entertainment and weather sites. Advertising in near-markets promoted New Hampshire as a great value, perfect for family-time, and (even though there may not be snow is your town) there's always snow in NH! New York advertising promoted that NH is closer than you think to offset the perception of many New Yorkers that New Hampshire is far away. Mobile banners were a secondary medium to round out the media mix and to ensure that the "on demand" audience was messaged to in a variety of ways.
Moe Snow Campaign Internet Ads
Online banner ads ran in Boston, Providence and New York markets on local news/entertainment and weather sites. Advertising in near-markets promoted New Hampshire as a great value, perfect for family-time, and (even though there may not be snow is your town) there's always snow in NH! New York advertising promoted that NH is closer than you think to offset the perception of many New Yorkers that New Hampshire is far away. Mobile banners were a secondary medium to round out the media mix and to ensure that the "on demand" audience was messaged to in a variety of ways.