Ski NH & New Hampshire Tourism
Moe Snow Campaign Identity
The New Hampshire Division of Travel and Tourism and Ski NH, a statewide association representing alpine and cross country resorts and lodging properties, have partnered with Rumbletree since 1993 to promote winter tourism in New Hampshire. This successful annual cooperative effort is designed to promote the mutual benefits and values of both organizations by sharing resources and stretching marketing dollars across a diverse range of media.
This year, we unveiled Moe Snow, who hit the ground running (or, rolling) at the Boston Ski Expo as the official guide to “all things winter in New Hampshire.” Since then, Moe Snow and his virtual family have been informing visitors and residents about all of the great on- and off-slope activities and deals throughout the winter season. The comprehensive multi-media campaign surrounding the Snow family includes geographically-targeted online banners, radio spots, mobile marketing, social media, signage and more.
Moe Snow Campaign Identity
The New Hampshire Division of Travel and Tourism and Ski NH, a statewide association representing alpine and cross country resorts and lodging properties, have partnered with Rumbletree since 1993 to promote winter tourism in New Hampshire. This successful annual cooperative effort is designed to promote the mutual benefits and values of both organizations by sharing resources and stretching marketing dollars across a diverse range of media.
This year, we unveiled Moe Snow, who hit the ground running (or, rolling) at the Boston Ski Expo as the official guide to “all things winter in New Hampshire.” Since then, Moe Snow and his virtual family have been informing visitors and residents about all of the great on- and off-slope activities and deals throughout the winter season. The comprehensive multi-media campaign surrounding the Snow family includes geographically-targeted online banners, radio spots, mobile marketing, social media, signage and more.