Public Service of New Hampshire
'Who am I?' Television
PSNH is a utility company with a strong commitment to community and economic development. To raise public awareness of their efforts and increase visibility with legislators, regulators and opinion leaders, we created the "Who Am I?" campaign. These television spots reinforce PSNH as a good corporate citizen by showcasing specific employee contributions. The television campaign use a teaser approach, reveal and sweepstakes to create additional buzz and engage the target audience. The spots are supported by print, radio and web components.