Consumer
Consumer
Industry
Public Service of New Hampshire
'Reliability by Design' Television
Rumbletree developed TV spots to educate PSNH’s customers about the efforts they make to provide reliable power to their customers. Live action footage was combined with animation to effectively communicate this message. By highlighting PSNH’s responsiveness to outage situations and their significant reinvestment in the system, this campaign serves to generate goodwill amongst both customers and opinion leaders throughout the state. In addition to TV spots, Rumbletree developed print ads, radio spots, a collateral piece and internet advertising for this campaign.