Public Service of New Hampshire
'Bad Weather' Print Campaign
Research shows that PSNH customers have positive associations with line workers and others in the field. Rumbletree developed a series of print ads with that in mind in order to educate customers about the lengths to which PSNH goes to provide reliable power. By highlighting PSNH's responsiveness to situations in all kinds of weather, this campaign serves to generate goodwill and reinforce the utility as a good corporate citizen.
'Bad Weather' Print Campaign
Research shows that PSNH customers have positive associations with line workers and others in the field. Rumbletree developed a series of print ads with that in mind in order to educate customers about the lengths to which PSNH goes to provide reliable power. By highlighting PSNH's responsiveness to situations in all kinds of weather, this campaign serves to generate goodwill and reinforce the utility as a good corporate citizen.