An independent business owner approached us in need of a business identity. As a forward-thinking entrepreneur who works with textiles in both the private sector and government agencies, her business hinges on solving problems and bringing products to market. We named the company Propel – a word that brings movement and action to mind. The tagline Forward Thinking reinforces the idea that Propelis on the cutting edge of textile development. Recognizing that Propel is often the missing link that brings projects to fruition, we created an energized logo with an exclamation point representing the impact and importance of Propel as the “missing link”.