Ocean National Bank: Television
Ocean National Bank
Television
Rumbletree launched a television ad series for Ocean National to highlight the guidance, counsel and variety of services the bank provides to its clients. The spots feature personalities, such as small business owners, new homeowners and the personal banker, gaining wealth and success with the bank’s advisement throughout a lifetime. Custom music was composed to mirror radio spots, strengthen the brand and attract viewers’ attention. The strategy of the TV spots is also demonstrated in print ads, a radio campaign and direct mail templates.