Ocean National Bank
Print Campaign
Ocean National Bank came to Rumbletree seeking a print campaign that would highlight the bank’s services in a distinctive way. We developed a creative concept using X- and Y-axes to illustrate the increased wealth the bank provides to its clients through guidance, counsel and a variety of services. Images and client personalities have been incorporated to illustrate the idea of growth, success and upward mobility. This unique approach helps Ocean stand out from their competitors and strengthen their brand. In addition to print ads, this concept was carried through in TV spots, a radio campaign, and direct mail templates.