New Hampshire State Parks
Identity
The New Hampshire Division of Parks & Recreation is comprised of 92 properties, including campgrounds, beaches, natural areas, waysides, historic sites and recreational trails. The division came to Rumbletree for help updating their current identity. Based on a thorough brand audit, Rumbletree made the recommendation to evolve the existing and established logo. By simplifying and transforming the mark, Rumbletree was able to transform the brand. A commemorative 75th anniversary logo was also created to celebrate the division's milestone birthday. Later, a subset of logos to represent individual state parks were created. Under the overarching brand umbrella, many properties were given a unique mark used for merchandising the State Parks.
Identity
The New Hampshire Division of Parks & Recreation is comprised of 92 properties, including campgrounds, beaches, natural areas, waysides, historic sites and recreational trails. The division came to Rumbletree for help updating their current identity. Based on a thorough brand audit, Rumbletree made the recommendation to evolve the existing and established logo. By simplifying and transforming the mark, Rumbletree was able to transform the brand. A commemorative 75th anniversary logo was also created to celebrate the division's milestone birthday. Later, a subset of logos to represent individual state parks were created. Under the overarching brand umbrella, many properties were given a unique mark used for merchandising the State Parks.