New Hampshire State Parks
Franconia Notch Campaign
New Hampshire State Parks came to Rumbletree in need of a new marketing
strategy for two of their largest revenue-producing attractions, the Flume Gorge and Cannon Aerial Tramway. Rumbletree created a campaign to raise awareness of these attractions to both in-state residents and out-of-state visitors.
Using an email campaign, Internet ads and television spots, the new advertising drove visitors to unique landing pages that were developed for each attraction featuring information, directions, photo galleries and coupons. By the end of the next season, revenue from tickets and gift shop sales at the Flume Gorge was up by 6.6 percent and was up by 14.8 percent at the Cannon Aerial Tramway.
Franconia Notch Campaign
New Hampshire State Parks came to Rumbletree in need of a new marketing
strategy for two of their largest revenue-producing attractions, the Flume Gorge and Cannon Aerial Tramway. Rumbletree created a campaign to raise awareness of these attractions to both in-state residents and out-of-state visitors.
Using an email campaign, Internet ads and television spots, the new advertising drove visitors to unique landing pages that were developed for each attraction featuring information, directions, photo galleries and coupons. By the end of the next season, revenue from tickets and gift shop sales at the Flume Gorge was up by 6.6 percent and was up by 14.8 percent at the Cannon Aerial Tramway.