New Hampshire Liquor & Wine Outlets
Holiday Campaign
With the objective to target out-of-state consumers in key nearby markets of border states, Rumbletree put together a marketing program capitalizing on price advantage, convenience and selection. The multitude of campaign elements encouraged frequent trips to the Liquor & Wine Outlets and larger basket sizes at checkout during the holiday season. The creative was made up of liquor and wine bottles put together to create snowflakes. During the campaign, these easily-identifiable snowflakes could be seen in print publications, on billboards and the gift giving message could be heard on the radio. In-store collateral included signage and ceiling danglers to portray a winter wonderland.
Holiday Campaign
With the objective to target out-of-state consumers in key nearby markets of border states, Rumbletree put together a marketing program capitalizing on price advantage, convenience and selection. The multitude of campaign elements encouraged frequent trips to the Liquor & Wine Outlets and larger basket sizes at checkout during the holiday season. The creative was made up of liquor and wine bottles put together to create snowflakes. During the campaign, these easily-identifiable snowflakes could be seen in print publications, on billboards and the gift giving message could be heard on the radio. In-store collateral included signage and ceiling danglers to portray a winter wonderland.