New Hampshire Lodging &
Restaurant Association
Corporate Identity
New Hampshire Lodging & Restaurant Association was looking for a fresh, new identity that would boost interest and generate a buzz amongst potential members. After internal assessment and member research, it was determined that there was value in continuing to use the widely recognized hospitality symbol, the pineapple. Therefore, the new identity created a more modern version that mirrored the energy of the thriving hospitality industry in New Hampshire.
Restaurant Association
Corporate Identity
New Hampshire Lodging & Restaurant Association was looking for a fresh, new identity that would boost interest and generate a buzz amongst potential members. After internal assessment and member research, it was determined that there was value in continuing to use the widely recognized hospitality symbol, the pineapple. Therefore, the new identity created a more modern version that mirrored the energy of the thriving hospitality industry in New Hampshire.