Havenwood-Heritage Heights came to Rumbletree with a vision to capture the unique experiences of their residents, the kind and compassionate atmosphere, and their unmatched approach to providing individuals with an active lifestyle different from any other Continuing Care Retirement Community in the area.
We did just that! Havenwood-Heritage Heights has been rebranded and positioned to reflect exactly what they are—a place you can call home. The campaign collectively promotes Havenwood-Heritage Heights as a beautiful and nurturing atmosphere where seniors can illuminate their individuality within the community. Ads invite the audience to "Live & Be Well" and incorporate bright colors, bold headlines and photos of real residents captured during a day of photography coordinated by Rumbletree. Havenwood-Heritage Heights' new brand campaign has produced positive results in publications such as Yankee Magazine, Union Leader and Concord Monitor.