This name and logo represent a division of Propel LLC, and were instrumental in bringing a specialized military camouflage technology to market. Military webbing is often not camouflaged to match other gear, and therefore poses a threat to the wearer’s life in the field. This newly developed product is unique because it blends in with the soldier's uniform, making it nearly undetectable to enemies. For this reason, Chameleon is a fitting name for this webbing product. Within the first year after completion of naming and logo development, company sales of this product line soared.