BayRing Communications has been a premier provider of telecom services in New England for over 15 years. At BayRing, their experience combined with their philosophy of unmatched customer service and 24/7 support has led them to become the successful business they are today.
Using vivid color and a series of light-hearted graphics, Rumbletree struck a bold and humorous tone that sought to take the curse off of confusing industry jargon and spell out in no uncertain terms that BayRing IS business phone and internet. In addition, the campaign focused upon BayRing’s consistent strengths that direct competitors cannot always offer – affordability, a relentless customer focus, and a staff you can count on. Rumbletree created a series of icons to highlight Bayring’s four core areas: collocation, internet, networking, and phone. This print campaign has been a successful and unique approach to setting BayRing apart from their competition, and set a foundation for the look, feel, and tone of other marketing materials.