Amtrak Downeaster
Print Campaign
The Northern New England Passenger Rail Authority operates the Amtrak Downeaster train between Portland, Maine, and Boston, Massachusetts. In order to increase ticket sales, Rumbletree developed several targeted print campaigns to reach various audiences. The 6Tix campaign advertises discounted student passes to college students. A winter campaign geared toward commuters stresses the ease of riding the train to work in bad weather.
Print Campaign
The Northern New England Passenger Rail Authority operates the Amtrak Downeaster train between Portland, Maine, and Boston, Massachusetts. In order to increase ticket sales, Rumbletree developed several targeted print campaigns to reach various audiences. The 6Tix campaign advertises discounted student passes to college students. A winter campaign geared toward commuters stresses the ease of riding the train to work in bad weather.