Rumbletree Wins Gold Adrian Award for New Hampshire Tourism - Summer Promotion to be Honored by the Largest and Most Prestigious Travel Marketing Competition
North Hampton, NH – January 25, 2011
Rumbletree has won a gold Adrian Award for its “NH Dream Vacation Photo Contest” summer promotion created for The New Hampshire Division of Travel & Tourism Development. Both organizations will be honored at a black-tie gala in New York City on January 31st, 2011.
The 54th annual Adrian Awards are given by the Hospitality Sales & Marketing Association International (HSMAI), the largest and most prestigious travel marketing competition globally. A previous recipient, Rumbletree won the Gold in the category of “digital marketing.”
“The Dream Vacation contest is a genuine expression of residents and visitors loving New Hampshire,” said Charlie Yeaton, President of Rumbletree, based in North Hampton, NH. “It also energized our hospitality partners who came up with creative ways to promote the contest, and even generated a great deal of excitement from celebrities with connections to New Hampshire! The use of social media networks also added to the popularity of the contest, and we had fantastic results, especially on our Facebook page."
This year’s contest attracted nearly 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry. “The quality of the entries submitted in this year’s HSMAI Adrian Awards competition was truly outstanding,” said Fran Brasseux, HSMAI Executive Vice-President. “This year’s winners represent the most inspiring examples of travel advertising, public relations, and digital marketing. We look forward to sharing this great work with the industry at the Adrian Awards Gala.”
“We are honored to be recognized for our summer campaign, which just wrapped up its second year and which showcased people enjoying all the great experiences that New Hampshire has to offer,” said Tai Freligh, Communications Manager for NHDTTD. “Rumbletree has really done fabulous work on this campaign and we are glad to see them get recognized with such a prestigious award,” Freligh added.
All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com.
About Rumbletree
Rumbletree (rumbletree.com) has been providing clients with strategic and creative marketing solutions since 1990. The agency offers communications, branding, advertising, design and interactive services from offices located in North Hampton, NH.
About the New Hampshire Division of
Travel & Tourism Development
The Division of Travel & Tourism Development, as part of the New Hampshire Department of Resources and Economic Development, works with the state’s seven travel regions to increase visitation, travel and visitor expenditures in order to expand business activity and employment throughout the state. The division is responsible for domestic and international advertising and public relations, literature publication and distribution, www.visitnh.gov administration, grant administration and research to monitor and measure the impact of travel and tourism to the state. For more information about New Hampshire tourism, call 603-271-2665 or visit www.VisitNH.gov.