Contest/Sweepstakes Promotion
Contests and sweepstakes can be affordable and highly effective. Below are five steps to get your effort off to a great start.
Step One: Define Your Goal
Be clear about what you are looking to promote or achieve. As with all marketing tactics, your creative ideas need to be developed and grounded within a solid and comprehensive plan.
Step Two: Target Your Audience
You can’t be all things to all people. Clearly define the intended audience for your program and vet your creative ideas through that prism. The result will not only entice initial interest but also garner longer-term participation and overall program success.
Step Three: Timing is Everything
Ensure that the contest is active long enough to create buzz, but short enough to create a sense of urgency. Steps One and Two will play a big role with developing a successful contest schedule.
Step Four: Cover Your Legal Bases
How do you win? What are the rules? Find a good partner like American Sweepstakes to make sure your legal “i”s are dotted and “t”s are crossed.
Step Five: Monitor Engagement
The most successful contests and sweepstakes maintain participant engagement beyond the entering phase. Continually monitor activity and develop tools to incite ongoing interaction with the promotion throughout and beyond the contest. The long-term results could be positively winning!