Category Archives: Things We Like

My Perfect Summer in Three Emojis

Now that it’s officially summer, we strongly believe that life shouldn’t just be all work and no play, right? When the warm weather rolls in (for a short 3 months!) we like to spend as much time active and outdoors as we can. With the beach being only a short 5 mile drive away, you can most certainly find us there, lunch breaks included! We asked each member of our staff to describe their perfect summer using only three emojis. Check out what the Rumble team is up to this summer.

Jessica S. – Summer just makes me smile and it seems to put everyone else in a happy mood as well. I especially look forward to summer because I love spending time with my husband, friends, and all the dogs on our back deck drinking beer and grilling. I mean, who doesn’t love cheeseburgers and craft beer? 

Jenna – Trying to spend as much time as I can outside is a MUST during the summertime. When I am not coaching field hockey camps or playing pickup in Boston, you can most certainly find me catching some rays with my nose in a book at the beach!

Jessica K. – I forget how much I worship summer til’ it comes again! My perfect summer means spending time with my family. We love Rye beach, bike rides, and swimming in our pool. 

Maria – My perfect summer is pretty much a James Bond style boat party…shaken, not stirred. I like to relax surrounded by nature, removed from the outside world, in a silken robe of luxurious comfort. Perhaps floating towards a great new adventure. Deep breaths in, not a care in the world, smile on my face, and a drink in my hand. And, of course, plenty of sunscreen!

Kelley – The magic of a New England summer is why we tolerate the long winter every year! The best kind of summer is hitting up the beach or sitting by the pool and grilling out with friends and family (dogs, too!) on the deck. It’s a time to kick back and appreciate everything the seacoast has to offer.

Carrie – My perfect summer consists of laying by the pool, and trips to the beach, lake, and cottage! Warm days to enjoy being outside and a lot of family time – NO SCHOOL!

Lydia – It’s the best of both worlds living so close to the ocean and the mountains in the summer. I love that I can surf and relax on the beach one day and explore new hiking and biking trails in the mountains the next. I also love to travel and it wouldn’t be a perfect summer without an adventure to someplace new.

Becky – There’s really nothing that describes my summer better than these emojis. Whether it’s walks with my dog, finally being able to wear something…not wool, or hanging out by the water, I’m a summer lover through and through. Luckily for us at Rumbletree, we’re just a few minutes from the ocean!

Brian – Beer for the brain, shrimp for the belly. Then it’s time for deep thoughts and reflection. 

Charlie – New England is so special with its seasonal changes. But I have to say, Summer is far and away my favorite season. Being outside this time of year is so special, grabbing some rays, going barefoot and hitting the beach with family and friends is what it’s all-about for me.

Alex – I grew up at the beach spending every summer day chasing waves and rays. My daughter caught her first wave last year and I’m excited to see how many more we get to ride together! 

Marisa – A good pair of sunglasses, a yummy drink, and endless amounts of delicious fruit are a few of my favorite things that get me excited for summer. Most of my summer days will be spent out and about downtown Portsmouth on the decks or at the park, or on the beach soaking up the sun! 


Now that we’ve shared ours, what three emojis describe your perfect summer?

– Jenna 

Rumbletree and Frisbie Memorial Hospital take home 2017 Lamplighter & Telly Awards

Last week Rumbletree traveled to Falmouth, Massachusetts for the 2017 NESHCO conference. We had a great time networking with other members of the healthcare marketing communications industry and attending the Lamplighter Awards dinner where Rumbletree and Frisbie Memorial Hospital were honored with the following awards:

 

Category: Outdoor advertising, Silver

 

Category: Social Media Campaign, Award of Excellence

About the Lamplighters:

The Lamplighters were established to showcase and honor excellence in healthcare communications throughout the New England region. The 2017 competition totaled 352 entries which were judged by the Mississippi Society for Healthcare Marketing and Public Relations, Wisconsin Healthcare Public Relations and Marketing Society, and Louisiana Society of Hospital Public Relations and Marketing.

In addition, Rumbletree received a gold Telly Award this week for our television work on Frisbie’s 2016 brand awareness campaign.

Check out a sample of the spot, here!

 

About the Telly Awards

The Telly Awards was founded in 1979 to honor excellence in local, regional and cable TV commercials. Non-broadcast video and TV program categories were soon added. Today, the Telly is one of the most sought-after awards by industry leaders, from large international firms to local production companies and ad agencies.

We look forward to seeing everyone again next year!

Why Email is the Best Invention of the 20th Century

Airplanes, television, and antibiotics were invented in the 20th Century. While we would definitely agree with the general consensus that these are all important and life changing, email (invented in 1972) has our vote for the best invention of the last 100 or so years.

Why do we love email so much?

It’s Instantaneous

There’s no waiting period for someone to receive an email. In our current “need it now” society, email allows a consumer to receive your communication immediately after you send it.

It’s Convenient

Email allows people in different areas and time zones to communicate at a time that works for them. It also provides the sender with the option to send communication to an individual, a few people, or a group.

It’s Mobile

Email has evolved with the constantly changing landscape of communication. Accessible on laptops, mobile devices, tablets and more, email is functional across multiple devices. It allows for conversation any time, any place (as long as you have Wi-Fi or cell phone service!).

It’s Documented

Email provides a paper trail allowing for the sender and recipient to reference back information, data, and questions. No more losing an answer written on a random piece of scrap paper. It provides an easy to access stream of communication.

It’s Multifaceted

Email isn’t just for sending a note. You can include documents, pictures, Gifs, and more. Your email can be as personalized and in-depth or as simple and to the point as you would like.

Now, don’t get us wrong. Email isn’t the ONLY way you should be communicating. We still love phone calls, in-person discussions, and the occasional smoke signal. Ready to take your email to the next step? Read our tips on email marketing!

– Becky

 

Sources: Toptenz.net, nethistory.info 

Are you Rumbletree’s next Account Manager?

Rumbletree is hiring! Are you, or someone you know, our next Account Manager?

Advertising Agency Account Manager

Responsible for all client communications, conflict resolution, and compliance on client deliverables

Reviews all major deliverables (i.e. creative comps, strategic brief ) to ensure quality standards and client expectations are met.

Ensures that client issues are dealt with in an efficient, timely and client-friendly manner

Works with the Director on contract management and contract renewals and/or proposals for new work for an existing client.

Develops estimates and SOW orders for new client programs or initiatives

Approves change orders and invoices, reviews actual vs. proposed project and ticket billable hours, and notifies client of changes in scope or estimates in advance of final billing.

Runs or is key participant in client status meetings and/or maintains program status documents.

Assists in the development of strategic and quarterly review presentations.

Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project.

Recognizes and pursues opportunities for account growth and new business

Communicates the client’s goals and represent the client’s interests to the broader, cross-functional team and sets priorities for the day-to-day workings of the team in support of the stated goals.

Provides regular two-way communication between the client and creative team, to provide strong team representation and set proper client expectations.

Competitive/industry research and data synthesis to provide business intelligence to our clients and internal team members

Provides support to Sr. Director of Client Services and/or Sr. Account Managers as needed

Knowledge and Skills:

Proven account management skills in creating, maintaining and enhancing customer relationships

Strategy development experience. Knowledge of social media, media buying, and other marketing types a plus.

Extremely detail oriented

Motivated, goal oriented, proactive. Must be able to work independently to problem solve.

High level of initiative and work well in a team environment

Excellent written and oral communication skills

Handles stressful situations and deadline pressures well

Experience and Education:

Bachelors Degree in Marketing or a related field

3-5 years of marketing experience, advertising/marketing agency a plus

Understanding of strategic marketing development principles is a must

Technically savvy

Excellent oral and written communication and organizational skills

Detail-oriented and self-motivated

To apply:

Please send your resume and cover letter to jkellogg@rumbletree.com and kangulo@rumbletree.com

About us

Situated in seacoast New Hampshire, our goal is to put out an exceptional creative product that gets results — whatever the medium. We have experience building brands that’s made us a pillar of New Hampshire marketing for over 25 years. And a passion for the craft that’s made believers out of our clients. Learn more about the agency at rumbletree.com

5 Tips To Improve Your Email Marketing

According to Mailmunch (2016), about 60% of people believe email marketing outperforms social media. It has a higher conversion rate, better ROI and much easier to build! With this being said, here are a few tips to keep in mind for email marketing:

  1. Have a creative subject line because subject lines are the most important part to an email. Avoid using ALL CAPS to make sure the email does not go to the spam filter.
  2. Keep your email lists up to date because email addresses can change every few months for some people. (Mailchimp 2016).
  3. Personalize your email as much as you can by stating “Hello (first name here). According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened and marketers have found a 760% increase in email revenue from segmented campaigns.
  4. Make sure all emails are mobile friendly. Constant Contact stated that 75% of people would delete an email immediately if they are unable to view it on their phone.
  5. Most importantly, have a clear call to action! If the reader cannot determine what they are supposed to do with the email, chances are they will delete it.

 

img-blog-email-marketing

 

Want to learn more about Email Marketing? Give us a call!

Bri

Social Media Day 2016

 

565e08ba-e787-4388-be8a-53c996b5f4b1-large16x9_Untitled1

Happy Social Media Day!

In 2010, Mashable launched the first annual Social Media Day as a celebration of the impact social media has made on our industry and beyond.

Did you know that…

91% of brands now use at least two or more social media channels?

Social users have increased 176 million in the past year!

1 million new active mobile social users are added EVERY SINGLE DAY.

38% of businesses plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up 13% from a year ago.

Facebook now sees 8 billion average daily video views from 500 million users.

Snapchat users watch 6 billion videos every day.

(source: Brandwatch)

 Remember, unless you’re investing in your social channels, only 10% of your audience is seeing your brand’s content.

To Celebrate, Mashable has created a hub for Social Media “meet ups” today. To see if any events are happening in your area, check out:

https://mashsmday.splashthat.com/

…And if you’re looking for in-depth insights on how to reach your target audience, social media advertising and strategy, help with content creation, and to learn more about how working with an agency’s social media team can increase your bottom line, give us a call!

 

-Kelley

kangulo@rumbletree.com

Where in the world is Hector Garza?

img-blog-shortys-cards

Every brand has a story to tell. When Shorty’s Mexican Roadhouse approached Rumbletree for a brand evolution, our first question was ‘why Shorty’s’?

Every brand has a story to tell.

Yes, ‘Shorty’s’ was founded by a man named Shorty. But the tale is a little longer. It’s Shorty’s father, Hector, who had the original dream of opening a mexican restaurant. Hector was an entrepreneur, inventor, tinkerer, and motorcycle fanatic. It was his love of the motorcycle and the open road that took Hector on a road trip to California, from which he never returned. Shorty vowed to his mother Madeline that someday he would find his father and bring him home.

Eventually it was Shorty who realized his father’s dream of opening a mexican restaurant, and despite his success, he is still driven to find his father. He travels the world over in search of Hector. During his travels, Shorty searches for great food ideas, interesting flavors and innovative recipes to bring back to the restaurants he loves.

Shorty vowed to his mother that someday he would find his father and bring him home.

We were immediately struck by the idea of Hector. The adventurer, the outlaw, the cause of both Shorty’s sorrows and his successes. This inspired us to bring Hector to life as part of our brand refresh. Given Shorty’s reputation as a fun-loving family restaurant, we rendered him with equal parts quirkiness and mystery; the motorcycle goggles, sombrero and mustache serving to keep him from ever being found.

Shorty's Mexican Roadhouse

Personally, I like to think Hector has never stopped roaming—that somewhere out there he is on the open road, with the wind in his ‘stache and a mischievous grin—leaving clues for Shorty and leading him to broaden his culinary horizons in his own way. Hector is a character and story unique to Shorty’s, that no other brand could mimic. This is what ‘finding your voice’ is all about. Stay tuned for the full rollout of Shorty’s brand refresh on Rumbletree.com.

-Brian

 

Dressed for Success: 3 Tips to Add Personality to Business Outfits

Dressing professionally doesn’t mean having to lose all sense of style. Here are some tips to easily add some personality to a business outfit without taking away from the professionalism.

Tip 1: Accessorize!
Accessories are the simplest way to jazz up any outfit. A statement necklace stands out on neutral suit basics. Pair with a patterned bag and minimal earrings, and you’ve got a stand out look. Accessories are not just for ladies, so guys, try adding a flashy watch, a great textured belt, or even a simple metal tie clip to up your style points.

blog-post-dress1

Tip 2: Color Pops
If accessories aren’t your thing, use color to make an outfit pop. Against a dark silhouette, a brightly colored blouse or tie can really make a suit sing. If you can go more business casual, try popping the color of a blazer or suit coat against a neutral bottom. And, don’t forget one of the best ways to introduce some color…your shoes! Even against a completely neutral outfit, a pair of great shoes in a bright color can really stand out.

blog-post-dress2

Tip 3: Mix Textures and Patterns
There’s no fine science to mixing textures or patterns, so experiment to see what works for you. If you’re apprehensive, stick with similar colors with different textures, or a subtle pattern mixed with a bold one. Think silk mixed with tweed, or leather with chiffon, herringbone mixed with floral, or a subtle plaid with stripes.

blog-post-dress3

The extra touches you choose to add to your outfit can help you feel confident and distinguished, which will be a great supporter to any presentation, client meeting, or even just a successful day at work.

-Maria