Now that 2017 is in full swing, it’s a great time to consider upcoming social media trends. As an agency, we are constantly keeping our fingers on the pulse of social media marketing and its evolving landscape. If you want to succeed on social media, you need to keep in mind the 3 C’s – change, coolness, and consistency. Some the most impactful trends we’ve come across for this year are:
Snapchat Revolutionizing Other Social Outlets
Snapchat has completely changed the social landscape and has quickly grown in popularity, largely due to fun and unique facial filters (or artificial intelligence lenses). It’s likely other outlets will catch up soon, with Facebook already testing facial filters with mobile users in Brazil and Canada to celebrate the Olympics. Instagram certainly won’t be left in the dust, and with Instagram Stories already taking on an extremely similar feel to Snapchat Stories, users should expect to see facial filters or something like them on the outlet in 2017. It’s important to embrace this change as it happens to the outlets your company is on. It allows you to come across as innovative and on top of things, two very important pieces for consumer retention on social media.
Continued Growth of Social Outlets for Customer Service
According to Sprout Social, 34.5% of people surveyed prefer Social Media for customer care. That’s 10% more than websites/live chat and almost 20% more than 1-800 Numbers. Consumers want fast responses and an effortless way to get their questions across. Social media provides the outlet for this and will only continue to grow in the customer service capacity. As a brand, you need to be available outside of normal business hours to answer customer questions and concerns. If you aren’t, they’ll go with someone who is.
A Firm Pay to Play Model
Businesses looking to grow their fan base organically will have a hard time doing so in 2017. Instagram and Facebook both use algorithms making it difficult for brands to break through the clutter if they only publish organic social content. In 2017, Adobe estimates that $41 million will be spent on social media advertising. If your brand wants to be part of the conversation, they will need to pay to do so.
We love that social media has become such a big part of our daily lives both personally and professionally. It can be engaging and impactful for your brand as long as you stay on top of trends, are open to change, and have no problem reinventing the way you advertise every few years! Need some social media marketing help? Drop us a line.
Sources: socialmediatoday.com, sproutsocial.com, forbes.com