Category Archives: Agency Life

The Benefits of a Dog-Friendly Office

Here at Rumbletree, we disagree on many things, the best place to get lunch in North Hampton, our favorite seasons, whether or not there is enough room between cars to turn left on Lafayette Road…but one thing we do all agree on? Having a dog-friendly office is amazing! While there are million reasons why this is one of our favorite Rumbletree perks, some of the top ones are:

Dogs Attract Talented People
We have an extremely diverse group here at Rumbletree with experts in strategy, branding, social media, media buying, and client management. Many millennials are delaying children and favoring pets during their 20’s and early 30’s. Allowing for dogs in the office is one of the top reasons millennials in the workplace will choose one company over another.

Dogs Allow Employees to Focus (even after 5)
Having a dog-friendly workplace keeps employees focused on finishing client deliverables after 5 o’clock hits. They aren’t worried about running home to get their pup and can wrap up projects without the rushed feeling that comes with having to let a pet at home outside.

Dogs Encourage Employees to be Active
Man’s best friend is often happiest when outdoors. Employees with dogs are almost forced to go outside. Mid-day walks can be clarifying and reinvigorating for the mind. Many times, we find that the second we step away from the computer, our next great idea comes to us!

Dogs Reduce Stress
It’s a proven fact! Our furry friends are natural de-stressors, improve moods, and can make anyone having a ‘ruff’ day smile. In the fast-paced marketing world, it’s never a bad idea to take a break and get a big hug from your pup! De-stressed employees mean healthy, happy employees.

What do you think the best part of a pet-friendly office is? Do you want to know more about our (human) team? Check us out!

– Becky

Rumbletree awarded 2017 Telly Award for Television Work with Frisbie

Rumbletree is excited to be selected as a bronze winner in the 38th Annual Telly Awards!

The Telly Awards is the premier award honoring the best in TV and Cable, Digital and Streaming, and Non-Broadcast Productions. Their mission has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity.

Rumbletree has been recognized in the “branding for local commercials” category for our television work with our partner, Frisbie Memorial Hospital and their 2016 branding campaign.

To view samples of the work, check out the links below!

https://www.youtube.com/watch?v=ZIvYpzgI2m0

https://www.youtube.com/watch?v=Wk7wLs8FZeY

 

What’s in a Brand Name?

Your name is the first impression consumers, potential buyers, and future converters will associate with your brand. It’s, in our opinion, one of the most important pieces to set your brand up for success.

Now, we’re no strangers to naming here at Rumbletree and have successfully helped many brands launch or relaunch themselves through a compelling brand name, logo design, identity, and more. You can check out some of our branding campaigns in our case studies here. But today, we want to talk about OUR brand and how we came to be.

What’s in a name…the Rumbletree story.

We get asked all the time what our name means and the story behind it and we’re always happy to share! A brand name is an opportunity to build engagement and explaining why you chose it or what it means can often allow for a conversation and exchange of company values to occur. So, let’s start with explaining what exactly a Rumbletree is.

A Rumbletree is the center of an African ritual. When young members of certain African tribes come of age, they join adults in a drum circle formed around the Rumbletree. The objective of this ritual is not just to play a drum beat, but to help each of the new adults find their own distinct rhythm. Their voice.

How does it fit our company?

We’ve made it our mission to help clients find their own unique voice, too. In a typical day at Rumbletree, you can find us hashing out strategies, building and developing brands, and establishing names and taglines. We’re after what the Rumbletree encompasses: a strong, clear voice that stands out amidst the noise of many.

But how did it come to be?

When our agency came to be, the name wasn’t Rumbletree, it was Barradas, Yeaton, and Wold. Simply thought of, it was the name of all of the original partners. Not exactly distinct or memorable. When we first started, equity was in an individual’s name, not your brand…the marketing world has come a long way! After a few years in the business, we knew it was time for a new name. A name that encompassed what we did and who we were. We were and still are, a dynamic, highly strategic creative agency. Thus, the Rumbletree name was born and it’s stuck ever since.

So, are you ready to get people talking about your brand? Drop us a line and let’s figure out your new name and everything that goes with it!

-Becky

Meet Our New Hires

We aren’t slowing down in 2017 and we kicked off the New Year with two new hires! Our Rumbletree team has a myriad of experiences and backgrounds and we are always excited to welcome our newbies.

Becky Sullivan joins us as an Account Manager. With over 5 years of experience in digital and event marketing, Becky is ready to make a splash on our account team. She will be managing day-to-day communications on many of our accounts. Becky has worked on campaigns for Jessica Simpson, ASOS, and Pacific Rim Wine, amongst others. She previously worked at CatchFire Creative in Portsmouth, NH and prior to that Youth Marketing Connection, a millennial-focused marketing agency in Boston, MA. As a dog-lover, Becky can’t wait to bring hers into Rumbletree!

Fun Fact: Becky has lived in 3 of 6 New England states plus New York!

Jenna Freitas joins our Creative Team. As a Graphic Designer, Jenna will be working on an array of branding, social, and digital projects. Jenna is a recent graduate of University of Massachusetts, Lowell, and already has a ton of experience under her belt. When she wasn’t killing it on the field hockey team, she was working as a designer for the UMass Lowell Athletic Department and with Creative TK Consulting. Jenna has several awards including “Who’s Who Among Students in American Universities.” As a North Hampton lifetime summer vacationer, she’s excited to be able to visit all of her favorite eateries year round!

Fun Fact: Jenna has a twin sister who is also a Graphic Designer!

Welcome Jenna and Becky. We love expanding the Rumbletree family.

Agency Life: Creating Productive Workspaces

Rumbletree is in the process of re-thinking its workable spaces as an agency, and we have been weighing the pros and cons of shared and private spaces before we start breaking down walls here in North Hampton. I have had the opportunity to work in both kinds of settings, and find that open space work areas are extremely beneficial to increasing team communication and cultivating more creative brainstorming.

blog-post-work2Some studies show, however, that open concept work environments can have a negative impact by creating higher stress levels, as the inevitable distractions of a shared space can lead to poorer productivity.

Psychological scientists Gregory A. Laurence and colleagues write in the Journal of Environmental Psychology, “When people experience their work environment to be low on privacy, it enhances the pressure on them to divide their mental attention between pursuing work assignments and handling the distractions, interferences, and feelings of being monitored that are associated with low experience of privacy.”

To counteract the negative effects, researchers have found that personalizing workspaces may help reduce stress levels in such environments. By surrounding yourself with personal mementos, photographs, artwork, decorative figurines, plants or other items, you can create a feeling of perceived privacy that can help offset a lack of real privacy.

blog-post-work1In my opinion, having options for both kinds of workspace is important. The benefits of shared spaces can outweigh the negative impacts, especially in a design agency, where creative collaboration is key to your success. But, in certain circumstances, it is helpful to have a space to retreat to where you can work in a private setting.

If you don’t have access to a private work area, remember that personalizing your workspace may help moderate your emotional stress levels (plus it makes it fun!). With respect to your neighbors’ space of course, bring in some color and life to what could otherwise be a generic area, so you can keep your spirits up and productivity high.

– Maria

*reference: Laurence, G.A., Fried, Y., Slowikc, L.H. (2013) “My space”: A moderated mediation model of the effect of architectural and experienced privacy and workspace personalization on emotional exhaustion at work.