We’ve worked with many startups over the past few years and the projects are always a labor of love for our team. We get to be there from the start – watching the brand come alive from infancy and through the many stages of an integrated brand campaign.
What most of our startup clients have in common is a clear business plan: who they target, what products they will sell, what services they will provide, and what their pricing and revenue goals be. And while they have an appreciation for marketing, they lack the time to focus on marketing strategies to support the overall business plan.
If you are a startup, an entrepreneur, or the loving friend of one, here’s why you should consider hiring an agency partner as part of your new team:
1. Piece of Mind.
The majority of your time will be spent on meetings with general contractors, lawyers and engineers, recruiting talent, nurturing your sales network, drafting revenue plans, and pretty much second guessing yourself every minute. An agency will not only provide business analysis and consultation because they have experience with upstarts; but they will also listen. They’ll develop a marketing strategy and tactical recommendations that will align with your business strategy and revenue goals.
2. Brand Strategy = Consistency.
Your brand story is the heart of your identity. An agency will work with you to develop your story and the branded elements that are the visual representation of your brand. With a multi-channel approach, your brand will be reflected by you, your employees, website, social media, email, signage, content, apparel, collateral, business cards, elevator pitch and more.
3. Humanize Your Brand.
Smart brand marketers are breaking down the walls between B2B and B2C marketing and building brand personalities that resonate with consumers on Facebook, Instagram, and Twitter. An agency will find your audience, create relevant content and interesting graphics to create a conversation and grow your social media community.
Startups can benefit from the agency’s network of clients, strategic partners, media relations, production vendors and many more. The value of the agency’s network to connect upstarts is an important benefit – just make sure your agency has a good reputation.
5. Save Time.
With an agency, the startup is assigned a single point of contact for your needs: from design and production management to social media and website design, to public relations and networking. This allows you to make one phone call or meeting and have an army behind you working on your behalf.
Want to learn more? Take a look at these case studies or give us a call!