Category Archives: 25th Anniversary Series

25th Anniversary Series: StratAcuity – Tagline Development (#12)

Boy do I love a great tagline. When used correctly, they can really help elevate a company’s brand messaging. And the one we came up with for StratAcuity is one of my all time favorites.

Their unique business model supplies Biopharmaceutical companies with temporary placement of highly qualified staff. We were hired to develop a trade show strategy which included the unveiling of the new tagline at the National Biotech Tradeshow that was being hosted in Boston.

StratAcuity
Chemistry is everything

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Charlie

This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director.

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25th Anniversary Series: Holiday Cards in the Agency World (#11)

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I’ve worked in a lot of creative agencies, and one thing I learned early on was just how seriously they all took on the task of designing the Agency Holiday Card. It was without a doubt, one of the premium jobs of the year. It’s one of the few times in the agency world where you get to call all the shots – you are the client.

We’ve designed a lot of truly great cards, but this one is my favorite. An interactive card featuring a mischievous looking robot and an adorable sock monkey standing side-by-side. We asked that the card recipients pick if they have been Naughty or Nice and build the robot or sock monkey and then post a picture to our Facebook page. In case you’re wondering, there were a lot of naughty people that year.

naughty-nice-covernaughty-nice-close-upnaughty-nice-togetherCharlie

This post is part of Rumbletree’s 25th Anniversary Series,written by Charlie Yeaton, Creative Director. Charlie will be sharing 25 of his favorite projects in 2015.

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25th Anniversary Series: “May we interest you in a Fine Italian Red?” (#10)

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As part of our promotion to launch the New Hampshire Liquor & Wine Outlet’s new consumer website, we developed a sweepstakes program to bring attention to the new site. One lucky winner was going to drive off as the new owner of a fire red, Italian Fiat 500 sports car.

The commission partnered with Southern Wine & Spirits and Santi Wines to create a five month campaign to encourage consumers to visit the website and enter for a chance to win.

Banner ads engaged consumers with the simple questions, “May we interest you in a Fine Italian Red?”

Record entries poured in over the five month promotion period leading into the holidays.

Our sweepstakes came to a close on Christmas Eve with a very excited grand prize winner being handed the keys to brand new sports car.
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25th Anniversary Series: Wentworth By The Sea Country Club (#9)

wentworth-brochure-2Wentworth By The Sea Country Club had noticed a shift from its golf membership base to a family club experience. Rumbletree was hired to create a strategy and implement a program to fill a limited number of family membership openings for the upcoming season.

After taking a tour of the club with their marketing team and Club Manager we left inspired. The facilities were just as immaculate as their famed Scottish links-style course.

What makes this country club so spectacular is its oceanside setting. Fifteen of the eighteen golf holes have breathtaking views of the Atlantic and the entire club setting is tucked away on a secluded parcel of land surrounded by pine groves and the Atlantic.

Our recommended solution was to produce a high-end collateral piece that would be mailed to a targeted list of families with a household income of over $100,000 and lived within a 30 mile radius of the club. Timing of the direct mail was key, we wanted the piece to land in peoples mailboxes in late November to be part of their holiday and year end decision considerations.

See the work here.

Charlie

This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director. Charlie will be sharing 25 of his favorite projects in 2015.

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25th Anniversary Series: Saving the Planet (#8)

In the early 90’s environmental awareness was just taking hold. Pheasant Lane Mall, located in Nashua, NH, came to us and presented a unique challenge of designing and implementing an effective program to heighten awareness around this important issue.

Rumbletree got to work and created an environmental competition among local high schools in which students competed in different events with an environmental focus.

We developed a logo and theme line for the promotion and used print, radio, in-mall materials, publicity and community relations to support our “Protecting the Environment is a Class Act” program.

Students fashioned outfits made from recycled materials, performed skits and tested their production skills and environmental knowledge in an “Examination Earth” quiz show.

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Old burlap bags, blankets, discarded wire, magazines, plastic bottles and other “trash” items became inspiration for our young aspiring fashion designers. Colorful outfits were assembled, constructed and graced the mall’s “Environmental Runway”.

Was it a success? We think so. “Protecting the Environment is a Class Act” program highlights included:

– The highest recall of any promotion to date for Pheasant Lane Mall
– Front-page coverage in The Nashua Telegraph
– An increase in average purchase from $45 to $62 during the month long event
– A commendation from The Earth Day Foundation
– A request from the schools to make this an annual event

Charlie

This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director. Charlie will be sharing 25 of his favorite projects in 2015.

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25th Anniversary Series: Embark on a Culinary Journey (#7)

A group of restaurant professionals from Maine asked us to brand a series of Wine & Food Festivals that were to take place along the storied coastline of Maine.

They had envisioned that this series would celebrate the abundant culinary treasures that Maine had to offer.

However, the events had a loftier goal than just elevating Maine’s culinary story. Their strategic plan and goal was to host these three-day events and have them help extend the summer season and offer hospitality partners and merchants an added economic boost to cap off their already busy summer season.

Rumbletree’s charge was to not only brand the event, but to create a buzz, build potential partnerships and heighten the awareness of these events.

An oversized brochure was designed to be the showcase piece. Group members used the brochures in one-on-one meetings to build sponsorship opportunities and forge partnerships.

Direct Mail was used through regional Chamber of Commerces and print supported these tactics in selected pubs.

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A key giveaway in knowing that you have developed a successful and effective campaign is when the good word travels further than your anticipated reach – which is exactly what the Wine & Food Festival did.

Omnicom, the marketing giant out of New York, reached out to us with a call. Turns out that the buzz and promotion had captured the attention of one of their clients.

That client was Martha Stewart.

Charlie

This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director. Charlie will be sharing 25 of his favorite projects in 2015.

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25th Anniversary Series: A Best Seller (#6)

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A prominent author was looking to build his writing sanctuary on a secluded parcel of land located along the Rye seacoast. Twelve Architectural/Building firms located throughout New England were invited to submit proposals.

Our client, Auger Building Company, was one of the twelve firms invited to pitch. Ben (Auger) knew full well that the biggest and best firms would be pulling out all the stops.

He asked us to help him with this opportunity.

Auger Building Company has a flawless reputation. True craftsmanship and attention to detail, coupled with a down to earth, approachable communication style are their hallmarks.

Over the years, Ben has worked with some of the best architectural photographers to capture the aesthetic beauty of his projects. Photographers that could not only capture the amazing handcrafted details, but could also capture the very soul of each home.

A folder containing handwritten notes from clients he had worked with was also provided; heartfelt notes thanking him and his team for bringing their vision to life.

Building off Ben’s personal style and strengths, it was very obvious from the outset that a “less is more” approach would be fitting for us to explore.

We decided to let his work speak for itself. By using the great photography paired with excerpts from the handwritten notes, we would tell the compelling Auger Building Company story.

Our creative team explored various ways to display these visuals. Portfolio cases, etched metal binders, rivet systems – you name it and we tried it, but none of these options felt right.

Solution. Let’s build a book.

Beautiful sheets of textured ivory paper were selected. These sheets were critical. They would not only be imprinted with the wonderful quotes from Ben’s clients, but would also be the base for individual photographs that we would painstakingly mount by hand.

This was going to be a one-of-a-kind, twenty-four page, hand-built album.

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Proposals were submitted and it wasn’t long before we got a call from Ben. The author was blown away with the hand-built book, and Auger Building Company had been awarded the project!

To this day, the book secures a prized location in Dan Brown’s wife’s personal library.

Charlie

This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director. Charlie will be sharing 25 of his favorite projects in 2015.

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25th Anniversary Series: Behind the Hidden Pond Logo (#5)

We love working with clients that have a vision and a relentless desire to make it happen.

Tim Harrington of Kennebunkport had a dream of creating a one-of-a-kind summer cottage experience nestled in the woods of Maine. “Hidden Pond.”

For starters, Hidden Pond needed an identity. A site visit was in order. Our creative team met with Tim onsite to get a first hand look at his 60 acre haven located just a couple of miles from the famed Goose Rocks Beach.

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Our first observation that we felt a connection to immediately, was that we were truly immersed in nature. The Sweet Fern and Birch forest offered the ideal setting.

This was soon to be home to the rustic-chic experience Tim had envisioned for his guests.

Phase 1 consisted of 14 signature cottages designed to “bring the outdoors in.” Each cottage features a large screen porch, fully furnished, to take in the natural setting.

One of the things that makes the Hidden Pond Experience so special are the cottages themselves. Fourteen different interior designers were set loose to create the unique personalities for each of these retreats.

First Light. Stargazer. Morning Glory. Silent Pine. Cottage names as distinct as their design and decor.

The Main Lodge was to be a place for guests to mingle and enjoy the spectacular pool and outdoor lounge. Activities would include yoga classes, hiking trails, kayaking, bike excursions and for guests who prefer a little pampering, three tree top spa rooms.

This was to be anything but your traditional Maine cabin experience.

And this is what Rumbletree came up with.

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“I don’t just like the identity Rumbletree came up with, I LOVE it!” – Tim Harrington, Atlantic Holdings

Apparently, so do a lot of other folks.

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Charlie

This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director. Charlie will be sharing 25 of his favorite projects in 2015.

Rumbletree 2015 Logo-01