Tag Archives: strategic creative marketing

Colors of Love

“Love was a feeling completely bound up with color, like thousands of rainbows superimposed one on top of the other,”

Paul Coelho wasn’t kidding, this was the exact emotion I felt when I stumbled upon Pantone’s website searching for the perfect swatch of red to blog about in this post.

Maybe its more common for graphic designers to get wooed over posh pinks, vibrant yellows, and sleek shades of grey, (50 to be exact!) while scrolling through the Pantone library, but I couldn’t help but question what makes color so powerful? Or even how simple shades and tones have a way of changing or expressing our design and even the simplest of ideas with emotion.

Let’s talk Valentine’s Day for example. Everywhere we step we are engulfed in a sea of Pantone shades of shiny reds, pretty pinks and pure whites. Why these colors? And what numbers create the perfect shade?

It is scientifically true that color effects emotion and pink is a delicate color that represents playful, cute, and tender. Pink is also associated with bubble gum, flowers, cotton candy, and sweetness, and in other words the perfect color (and options) for a Valentine’s gift. Yes boys, pink may seem like a girly color, but it also represents the universal love of oneself and of others, so it’s okay if you secretly like Pantone 17-1928, (who doesn’t, it’s bubblegum!) it just means you’re capable of loving.

Let’s turn things up a notch or two, Red is the color of fire and blood, so it is naturally associated with energy, strength, power, and determination. Red is a very emotionally intense color, while also being known to represent passion, desire, and love. If you want a quick emotional response right away and a Fiesta, red is your color, (Pantone 17-1564 to be exact) and by color I’m suggesting a bouquet of red roses in this perfect shade…

Last but not least white. When color is at its most complete and pure. The color of perfection. Purity, innocence, wholeness and completion. However it may seem hard to believe that anything is “complete” when you’re staring at a blank rectangle of Pantone 11-0601. But white is the representation of beginnings, and how can we complete any project without once starting from a blank canvas of pure white?

Now that we’ve indulged in a little color theory, you’ll be on the right track to expressing your emotions and creativity through color.

Happy Valentine’s Day 🙂

Jenna

Rumbletree Advertising continues expansion with promotions and new hires

North Hampton, N.H.—Rumbletree, the award-winning full-service advertising firm based just north of Boston on the New Hampshire Seacoast, is pleased to announce its latest expansion effort with four employee promotions and the addition of two new hires to both account and design teams.

Jessica Kellogg was promoted to President, Brian Beaulieu to Creative Director, Kelley Angulo to Director of Client Services, Jessica Stack to Digital Web Producer, and Marisa Hercules to Account Executive.

“For over 25 years, Rumbletree has maintained a strategic approach to hiring and growth. Our client’s are worthy of the best—We are steadfast in our commitment to understanding and conveying each brand’s originality through compelling storytelling and stunning visuals. We believe that commitment adds to Rumbletree’s continued growth,” said Kellogg.

Becky Sullivan joins Rumbletree with an expertise in project management, social media, and millennial-targeted marketing. Sullivan earned a Bachelor of Science degree in public relations from Champlain College in Vermont. President of the Institute of Graphic Arts, Jenna Freitas joins the firm as graphic designer. Freitas received a Bachelor of Arts, with a concentration in graphic design from University of Massachusetts, Lowell.

“Becky is a natural relationship builder and social media specialist. She’s ideal for the account manager role, while Jenna is adept at imagining and presenting each client’s visual story in the most compelling and efficient manner possible,” said Kellogg.

About Rumbletree 

For over 28 years, Rumbletree has been an award-winning, national strategic creative marketing agency that is comprised of a team of talented individuals who provide remarkable solutions for all clients. When it comes to branding and identity, website development, design, strategy and social media, our partners deserve unwavering commitment to quality in both service and design. Let us help you find your voice.

Meet Our New Hires

We aren’t slowing down in 2017 and we kicked off the New Year with two new hires! Our Rumbletree team has a myriad of experiences and backgrounds and we are always excited to welcome our newbies.

Becky Sullivan joins us as an Account Manager. With over 5 years of experience in digital and event marketing, Becky is ready to make a splash on our account team. She will be managing day-to-day communications on many of our accounts. Becky has worked on campaigns for Jessica Simpson, ASOS, and Pacific Rim Wine, amongst others. She previously worked at CatchFire Creative in Portsmouth, NH and prior to that Youth Marketing Connection, a millennial-focused marketing agency in Boston, MA. As a dog-lover, Becky can’t wait to bring hers into Rumbletree!

Fun Fact: Becky has lived in 3 of 6 New England states plus New York!

Jenna Freitas joins our Creative Team. As a Graphic Designer, Jenna will be working on an array of branding, social, and digital projects. Jenna is a recent graduate of University of Massachusetts, Lowell, and already has a ton of experience under her belt. When she wasn’t killing it on the field hockey team, she was working as a designer for the UMass Lowell Athletic Department and with Creative TK Consulting. Jenna has several awards including “Who’s Who Among Students in American Universities.” As a North Hampton lifetime summer vacationer, she’s excited to be able to visit all of her favorite eateries year round!

Fun Fact: Jenna has a twin sister who is also a Graphic Designer!

Welcome Jenna and Becky. We love expanding the Rumbletree family.

At Frisbie Memorial Hospital It’s about People. Technology. Trust.

In January, 2016, Frisbie Memorial Hospital, along with Rumbletree, launched a brand awareness campaign. This campaign was the first of its kind in the hospital’s recent marketing history. Using a tagline that had never been promoted (“It’s about People. Technology. Trust”), Rumbletree developed a strategy that would elevate the hospital’s strengths and position Frisbie as one of the seacoast’s leading medical centers.

Included in this campaign were internal tactics to involve the entire Frisbie community and beyond. A series of signage was developed to bring the campaign to life within the hospital. Rumbletree used different graphic elements from the branding campaign and highlighted real people—including Frisbie’s own doctors, nurses and even volunteers. The signage now decorates the halls and a new uplifting and caring energy has emerged when you walk through Frisbie’s front doors. For a sampling of Frisbie’s new interior design, check out our pics below:

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Marketing for Startups: The Importance of Hiring an Agency Partner

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We’ve worked with many startups over the past few years and the projects are always a labor of love for our team. We get to be there from the start – watching the brand come alive from infancy and through the many stages of an integrated brand campaign.

What most of our startup clients have in common is a clear business plan: who they target, what products they will sell, what services they will provide, and what their pricing and revenue goals be. And while they have an appreciation for marketing, they lack the time to focus on marketing strategies to support the overall business plan.

If you are a startup, an entrepreneur, or the loving friend of one, here’s why you should consider hiring an agency partner as part of your new team:

1. Piece of Mind.

The majority of your time will be spent on meetings with general contractors, lawyers and engineers, recruiting talent, nurturing your sales network, drafting revenue plans, and pretty much second guessing yourself every minute. An agency will not only provide business analysis and consultation because they have experience with upstarts; but they will also listen. They’ll develop a marketing strategy and tactical recommendations that will align with your business strategy and revenue goals.

2. Brand Strategy = Consistency.

Your brand story is the heart of your identity. An agency will work with you to develop your story and the branded elements that are the visual representation of your brand. With a multi-channel approach, your brand will be reflected by you, your employees, website, social media, email, signage, content, apparel, collateral, business cards, elevator pitch and more.

3. Humanize Your Brand.

Smart brand marketers are breaking down the walls between B2B and B2C marketing and building brand personalities that resonate with consumers on Facebook, Instagram, and Twitter. An agency will find your audience, create relevant content and interesting graphics to create a conversation and grow your social media community.

4. Shareconomy.

Startups can benefit from the agency’s network of clients, strategic partners, media relations, production vendors and many more. The value of the agency’s network to connect upstarts is an important benefit – just make sure your agency has a good reputation.

5. Save Time.

With an agency, the startup is assigned a single point of contact for your needs: from design and production management to social media and website design, to public relations and networking. This allows you to make one phone call or meeting and have an army behind you working on your behalf.

Want to learn more? Take a look at these case studies or give us a call!

Jess

25th Anniversary Series: StratAcuity – Tagline Development (#12)

Boy do I love a great tagline. When used correctly, they can really help elevate a company’s brand messaging. And the one we came up with for StratAcuity is one of my all time favorites.

Their unique business model supplies Biopharmaceutical companies with temporary placement of highly qualified staff. We were hired to develop a trade show strategy which included the unveiling of the new tagline at the National Biotech Tradeshow that was being hosted in Boston.

StratAcuity
Chemistry is everything

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Charlie

This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director.

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25th Anniversary Series: “May we interest you in a Fine Italian Red?” (#10)

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As part of our promotion to launch the New Hampshire Liquor & Wine Outlet’s new consumer website, we developed a sweepstakes program to bring attention to the new site. One lucky winner was going to drive off as the new owner of a fire red, Italian Fiat 500 sports car.

The commission partnered with Southern Wine & Spirits and Santi Wines to create a five month campaign to encourage consumers to visit the website and enter for a chance to win.

Banner ads engaged consumers with the simple questions, “May we interest you in a Fine Italian Red?”

Record entries poured in over the five month promotion period leading into the holidays.

Our sweepstakes came to a close on Christmas Eve with a very excited grand prize winner being handed the keys to brand new sports car.
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25th Anniversary Series: Wentworth By The Sea Country Club (#9)

wentworth-brochure-2Wentworth By The Sea Country Club had noticed a shift from its golf membership base to a family club experience. Rumbletree was hired to create a strategy and implement a program to fill a limited number of family membership openings for the upcoming season.

After taking a tour of the club with their marketing team and Club Manager we left inspired. The facilities were just as immaculate as their famed Scottish links-style course.

What makes this country club so spectacular is its oceanside setting. Fifteen of the eighteen golf holes have breathtaking views of the Atlantic and the entire club setting is tucked away on a secluded parcel of land surrounded by pine groves and the Atlantic.

Our recommended solution was to produce a high-end collateral piece that would be mailed to a targeted list of families with a household income of over $100,000 and lived within a 30 mile radius of the club. Timing of the direct mail was key, we wanted the piece to land in peoples mailboxes in late November to be part of their holiday and year end decision considerations.

See the work here.

Charlie

This post is part of Rumbletree’s 25th Anniversary Series, written by Charlie Yeaton, Creative Director. Charlie will be sharing 25 of his favorite projects in 2015.

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