Tag Archives: email marketing

Why Email is the Best Invention of the 20th Century

Airplanes, television, and antibiotics were invented in the 20th Century. While we would definitely agree with the general consensus that these are all important and life changing, email (invented in 1972) has our vote for the best invention of the last 100 or so years.

Why do we love email so much?

It’s Instantaneous

There’s no waiting period for someone to receive an email. In our current “need it now” society, email allows a consumer to receive your communication immediately after you send it.

It’s Convenient

Email allows people in different areas and time zones to communicate at a time that works for them. It also provides the sender with the option to send communication to an individual, a few people, or a group.

It’s Mobile

Email has evolved with the constantly changing landscape of communication. Accessible on laptops, mobile devices, tablets and more, email is functional across multiple devices. It allows for conversation any time, any place (as long as you have Wi-Fi or cell phone service!).

It’s Documented

Email provides a paper trail allowing for the sender and recipient to reference back information, data, and questions. No more losing an answer written on a random piece of scrap paper. It provides an easy to access stream of communication.

It’s Multifaceted

Email isn’t just for sending a note. You can include documents, pictures, Gifs, and more. Your email can be as personalized and in-depth or as simple and to the point as you would like.

Now, don’t get us wrong. Email isn’t the ONLY way you should be communicating. We still love phone calls, in-person discussions, and the occasional smoke signal. Ready to take your email to the next step? Read our tips on email marketing!

– Becky

 

Sources: Toptenz.net, nethistory.info