Tag Archives: creative marketing

My Perfect Summer in Three Emojis

Now that it’s officially summer, we strongly believe that life shouldn’t just be all work and no play, right? When the warm weather rolls in (for a short 3 months!) we like to spend as much time active and outdoors as we can. With the beach being only a short 5 mile drive away, you can most certainly find us there, lunch breaks included! We asked each member of our staff to describe their perfect summer using only three emojis. Check out what the Rumble team is up to this summer.

Jessica S. – Summer just makes me smile and it seems to put everyone else in a happy mood as well. I especially look forward to summer because I love spending time with my husband, friends, and all the dogs on our back deck drinking beer and grilling. I mean, who doesn’t love cheeseburgers and craft beer? 

Jenna – Trying to spend as much time as I can outside is a MUST during the summertime. When I am not coaching field hockey camps or playing pickup in Boston, you can most certainly find me catching some rays with my nose in a book at the beach!

Jessica K. – I forget how much I worship summer til’ it comes again! My perfect summer means spending time with my family. We love Rye beach, bike rides, and swimming in our pool. 

Maria – My perfect summer is pretty much a James Bond style boat party…shaken, not stirred. I like to relax surrounded by nature, removed from the outside world, in a silken robe of luxurious comfort. Perhaps floating towards a great new adventure. Deep breaths in, not a care in the world, smile on my face, and a drink in my hand. And, of course, plenty of sunscreen!

Kelley – The magic of a New England summer is why we tolerate the long winter every year! The best kind of summer is hitting up the beach or sitting by the pool and grilling out with friends and family (dogs, too!) on the deck. It’s a time to kick back and appreciate everything the seacoast has to offer.

Carrie – My perfect summer consists of laying by the pool, and trips to the beach, lake, and cottage! Warm days to enjoy being outside and a lot of family time – NO SCHOOL!

Lydia – It’s the best of both worlds living so close to the ocean and the mountains in the summer. I love that I can surf and relax on the beach one day and explore new hiking and biking trails in the mountains the next. I also love to travel and it wouldn’t be a perfect summer without an adventure to someplace new.

Becky – There’s really nothing that describes my summer better than these emojis. Whether it’s walks with my dog, finally being able to wear something…not wool, or hanging out by the water, I’m a summer lover through and through. Luckily for us at Rumbletree, we’re just a few minutes from the ocean!

Brian – Beer for the brain, shrimp for the belly. Then it’s time for deep thoughts and reflection. 

Charlie – New England is so special with its seasonal changes. But I have to say, Summer is far and away my favorite season. Being outside this time of year is so special, grabbing some rays, going barefoot and hitting the beach with family and friends is what it’s all-about for me.

Alex – I grew up at the beach spending every summer day chasing waves and rays. My daughter caught her first wave last year and I’m excited to see how many more we get to ride together! 

Marisa – A good pair of sunglasses, a yummy drink, and endless amounts of delicious fruit are a few of my favorite things that get me excited for summer. Most of my summer days will be spent out and about downtown Portsmouth on the decks or at the park, or on the beach soaking up the sun! 


Now that we’ve shared ours, what three emojis describe your perfect summer?

– Jenna 

The Benefits of a Dog-Friendly Office

Here at Rumbletree, we disagree on many things, the best place to get lunch in North Hampton, our favorite seasons, whether or not there is enough room between cars to turn left on Lafayette Road…but one thing we do all agree on? Having a dog-friendly office is amazing! While there are million reasons why this is one of our favorite Rumbletree perks, some of the top ones are:

Dogs Attract Talented People
We have an extremely diverse group here at Rumbletree with experts in strategy, branding, social media, media buying, and client management. Many millennials are delaying children and favoring pets during their 20’s and early 30’s. Allowing for dogs in the office is one of the top reasons millennials in the workplace will choose one company over another.

Dogs Allow Employees to Focus (even after 5)
Having a dog-friendly workplace keeps employees focused on finishing client deliverables after 5 o’clock hits. They aren’t worried about running home to get their pup and can wrap up projects without the rushed feeling that comes with having to let a pet at home outside.

Dogs Encourage Employees to be Active
Man’s best friend is often happiest when outdoors. Employees with dogs are almost forced to go outside. Mid-day walks can be clarifying and reinvigorating for the mind. Many times, we find that the second we step away from the computer, our next great idea comes to us!

Dogs Reduce Stress
It’s a proven fact! Our furry friends are natural de-stressors, improve moods, and can make anyone having a ‘ruff’ day smile. In the fast-paced marketing world, it’s never a bad idea to take a break and get a big hug from your pup! De-stressed employees mean healthy, happy employees.

What do you think the best part of a pet-friendly office is? Do you want to know more about our (human) team? Check us out!

– Becky

What’s in a Brand Name?

Your name is the first impression consumers, potential buyers, and future converters will associate with your brand. It’s, in our opinion, one of the most important pieces to set your brand up for success.

Now, we’re no strangers to naming here at Rumbletree and have successfully helped many brands launch or relaunch themselves through a compelling brand name, logo design, identity, and more. You can check out some of our branding campaigns in our case studies here. But today, we want to talk about OUR brand and how we came to be.

What’s in a name…the Rumbletree story.

We get asked all the time what our name means and the story behind it and we’re always happy to share! A brand name is an opportunity to build engagement and explaining why you chose it or what it means can often allow for a conversation and exchange of company values to occur. So, let’s start with explaining what exactly a Rumbletree is.

A Rumbletree is the center of an African ritual. When young members of certain African tribes come of age, they join adults in a drum circle formed around the Rumbletree. The objective of this ritual is not just to play a drum beat, but to help each of the new adults find their own distinct rhythm. Their voice.

How does it fit our company?

We’ve made it our mission to help clients find their own unique voice, too. In a typical day at Rumbletree, you can find us hashing out strategies, building and developing brands, and establishing names and taglines. We’re after what the Rumbletree encompasses: a strong, clear voice that stands out amidst the noise of many.

But how did it come to be?

When our agency came to be, the name wasn’t Rumbletree, it was Barradas, Yeaton, and Wold. Simply thought of, it was the name of all of the original partners. Not exactly distinct or memorable. When we first started, equity was in an individual’s name, not your brand…the marketing world has come a long way! After a few years in the business, we knew it was time for a new name. A name that encompassed what we did and who we were. We were and still are, a dynamic, highly strategic creative agency. Thus, the Rumbletree name was born and it’s stuck ever since.

So, are you ready to get people talking about your brand? Drop us a line and let’s figure out your new name and everything that goes with it!

-Becky

Colors of Love

“Love was a feeling completely bound up with color, like thousands of rainbows superimposed one on top of the other,”

Paul Coelho wasn’t kidding, this was the exact emotion I felt when I stumbled upon Pantone’s website searching for the perfect swatch of red to blog about in this post.

Maybe its more common for graphic designers to get wooed over posh pinks, vibrant yellows, and sleek shades of grey, (50 to be exact!) while scrolling through the Pantone library, but I couldn’t help but question what makes color so powerful? Or even how simple shades and tones have a way of changing or expressing our design and even the simplest of ideas with emotion.

Let’s talk Valentine’s Day for example. Everywhere we step we are engulfed in a sea of Pantone shades of shiny reds, pretty pinks and pure whites. Why these colors? And what numbers create the perfect shade?

It is scientifically true that color effects emotion and pink is a delicate color that represents playful, cute, and tender. Pink is also associated with bubble gum, flowers, cotton candy, and sweetness, and in other words the perfect color (and options) for a Valentine’s gift. Yes boys, pink may seem like a girly color, but it also represents the universal love of oneself and of others, so it’s okay if you secretly like Pantone 17-1928, (who doesn’t, it’s bubblegum!) it just means you’re capable of loving.

Let’s turn things up a notch or two, Red is the color of fire and blood, so it is naturally associated with energy, strength, power, and determination. Red is a very emotionally intense color, while also being known to represent passion, desire, and love. If you want a quick emotional response right away and a Fiesta, red is your color, (Pantone 17-1564 to be exact) and by color I’m suggesting a bouquet of red roses in this perfect shade…

Last but not least white. When color is at its most complete and pure. The color of perfection. Purity, innocence, wholeness and completion. However it may seem hard to believe that anything is “complete” when you’re staring at a blank rectangle of Pantone 11-0601. But white is the representation of beginnings, and how can we complete any project without once starting from a blank canvas of pure white?

Now that we’ve indulged in a little color theory, you’ll be on the right track to expressing your emotions and creativity through color.

Happy Valentine’s Day 🙂

Jenna

Rumbletree Advertising continues expansion with promotions and new hires

North Hampton, N.H.—Rumbletree, the award-winning full-service advertising firm based just north of Boston on the New Hampshire Seacoast, is pleased to announce its latest expansion effort with four employee promotions and the addition of two new hires to both account and design teams.

Jessica Kellogg was promoted to President, Brian Beaulieu to Creative Director, Kelley Angulo to Director of Client Services, Jessica Stack to Digital Web Producer, and Marisa Hercules to Account Executive.

“For over 25 years, Rumbletree has maintained a strategic approach to hiring and growth. Our client’s are worthy of the best—We are steadfast in our commitment to understanding and conveying each brand’s originality through compelling storytelling and stunning visuals. We believe that commitment adds to Rumbletree’s continued growth,” said Kellogg.

Becky Sullivan joins Rumbletree with an expertise in project management, social media, and millennial-targeted marketing. Sullivan earned a Bachelor of Science degree in public relations from Champlain College in Vermont. President of the Institute of Graphic Arts, Jenna Freitas joins the firm as graphic designer. Freitas received a Bachelor of Arts, with a concentration in graphic design from University of Massachusetts, Lowell.

“Becky is a natural relationship builder and social media specialist. She’s ideal for the account manager role, while Jenna is adept at imagining and presenting each client’s visual story in the most compelling and efficient manner possible,” said Kellogg.

About Rumbletree 

For over 28 years, Rumbletree has been an award-winning, national strategic creative marketing agency that is comprised of a team of talented individuals who provide remarkable solutions for all clients. When it comes to branding and identity, website development, design, strategy and social media, our partners deserve unwavering commitment to quality in both service and design. Let us help you find your voice.

Meet Our New Hires

We aren’t slowing down in 2017 and we kicked off the New Year with two new hires! Our Rumbletree team has a myriad of experiences and backgrounds and we are always excited to welcome our newbies.

Becky Sullivan joins us as an Account Manager. With over 5 years of experience in digital and event marketing, Becky is ready to make a splash on our account team. She will be managing day-to-day communications on many of our accounts. Becky has worked on campaigns for Jessica Simpson, ASOS, and Pacific Rim Wine, amongst others. She previously worked at CatchFire Creative in Portsmouth, NH and prior to that Youth Marketing Connection, a millennial-focused marketing agency in Boston, MA. As a dog-lover, Becky can’t wait to bring hers into Rumbletree!

Fun Fact: Becky has lived in 3 of 6 New England states plus New York!

Jenna Freitas joins our Creative Team. As a Graphic Designer, Jenna will be working on an array of branding, social, and digital projects. Jenna is a recent graduate of University of Massachusetts, Lowell, and already has a ton of experience under her belt. When she wasn’t killing it on the field hockey team, she was working as a designer for the UMass Lowell Athletic Department and with Creative TK Consulting. Jenna has several awards including “Who’s Who Among Students in American Universities.” As a North Hampton lifetime summer vacationer, she’s excited to be able to visit all of her favorite eateries year round!

Fun Fact: Jenna has a twin sister who is also a Graphic Designer!

Welcome Jenna and Becky. We love expanding the Rumbletree family.

Social Media Trends to Keep an Eye on in 2017

Now that 2017 is in full swing, it’s a great time to consider upcoming social media trends. As an agency, we are constantly keeping our fingers on the pulse of social media marketing and its evolving landscape. If you want to succeed on social media, you need to keep in mind the 3 C’s – change, coolness, and consistency. Some the most impactful trends we’ve come across for this year are:

Snapchat Revolutionizing Other Social Outlets

Snapchat has completely changed the social landscape and has quickly grown in popularity, largely due to fun and unique facial filters (or artificial intelligence lenses). It’s likely other outlets will catch up soon, with Facebook already testing facial filters with mobile users in Brazil and Canada to celebrate the Olympics. Instagram certainly won’t be left in the dust, and with Instagram Stories already taking on an extremely similar feel to Snapchat Stories, users should expect to see facial filters or something like them on the outlet in 2017. It’s important to embrace this change as it happens to the outlets your company is on. It allows you to come across as innovative and on top of things, two very important pieces for consumer retention on social media.

Continued Growth of Social Outlets for Customer Service

According to Sprout Social, 34.5% of people surveyed prefer Social Media for customer care. That’s 10% more than websites/live chat and almost 20% more than 1-800 Numbers. Consumers want fast responses and an effortless way to get their questions across. Social media provides the outlet for this and will only continue to grow in the customer service capacity. As a brand, you need to be available outside of normal business hours to answer customer questions and concerns. If you aren’t, they’ll go with someone who is.

A Firm Pay to Play Model

Businesses looking to grow their fan base organically will have a hard time doing so in 2017. Instagram and Facebook both use algorithms making it difficult for brands to break through the clutter if they only publish organic social content. In 2017, Adobe estimates that $41 million will be spent on social media advertising. If your brand wants to be part of the conversation, they will need to pay to do so.

We love that social media has become such a big part of our daily lives both personally and professionally. It can be engaging and impactful for your brand as long as you stay on top of trends, are open to change, and have no problem reinventing the way you advertise every few years! Need some social media marketing help? Drop us a line.

– Becky

Sources: socialmediatoday.com, sproutsocial.com, forbes.com

Marketing for Startups: The Importance of Hiring an Agency Partner

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We’ve worked with many startups over the past few years and the projects are always a labor of love for our team. We get to be there from the start – watching the brand come alive from infancy and through the many stages of an integrated brand campaign.

What most of our startup clients have in common is a clear business plan: who they target, what products they will sell, what services they will provide, and what their pricing and revenue goals be. And while they have an appreciation for marketing, they lack the time to focus on marketing strategies to support the overall business plan.

If you are a startup, an entrepreneur, or the loving friend of one, here’s why you should consider hiring an agency partner as part of your new team:

1. Piece of Mind.

The majority of your time will be spent on meetings with general contractors, lawyers and engineers, recruiting talent, nurturing your sales network, drafting revenue plans, and pretty much second guessing yourself every minute. An agency will not only provide business analysis and consultation because they have experience with upstarts; but they will also listen. They’ll develop a marketing strategy and tactical recommendations that will align with your business strategy and revenue goals.

2. Brand Strategy = Consistency.

Your brand story is the heart of your identity. An agency will work with you to develop your story and the branded elements that are the visual representation of your brand. With a multi-channel approach, your brand will be reflected by you, your employees, website, social media, email, signage, content, apparel, collateral, business cards, elevator pitch and more.

3. Humanize Your Brand.

Smart brand marketers are breaking down the walls between B2B and B2C marketing and building brand personalities that resonate with consumers on Facebook, Instagram, and Twitter. An agency will find your audience, create relevant content and interesting graphics to create a conversation and grow your social media community.

4. Shareconomy.

Startups can benefit from the agency’s network of clients, strategic partners, media relations, production vendors and many more. The value of the agency’s network to connect upstarts is an important benefit – just make sure your agency has a good reputation.

5. Save Time.

With an agency, the startup is assigned a single point of contact for your needs: from design and production management to social media and website design, to public relations and networking. This allows you to make one phone call or meeting and have an army behind you working on your behalf.

Want to learn more? Take a look at these case studies or give us a call!

Jess