EAT. SLEEP. EXPLORE. NHFlavors.com

places to eat in new hampshireNHflavors.com is your adventure destination. You can search places to eat and sleep in many ways:  by price, by region of the state and by type of cuisine. There are also inspiration sections with itineraries. The blog is frequently updated with events, activities and more.

NH Flavors brand launch and website design by Rumbletree.

Jess

Rumbletree awarded 2017 Telly Award for Television Work with Frisbie

Rumbletree is excited to be selected as a bronze winner in the 38th Annual Telly Awards!

The Telly Awards is the premier award honoring the best in TV and Cable, Digital and Streaming, and Non-Broadcast Productions. Their mission has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity.

Rumbletree has been recognized in the “branding for local commercials” category for our television work with our partner, Frisbie Memorial Hospital and their 2016 branding campaign.

To view samples of the work, check out the links below!

https://www.youtube.com/watch?v=ZIvYpzgI2m0

https://www.youtube.com/watch?v=Wk7wLs8FZeY

 

What’s in a Brand Name?

Your name is the first impression consumers, potential buyers, and future converters will associate with your brand. It’s, in our opinion, one of the most important pieces to set your brand up for success.

Now, we’re no strangers to naming here at Rumbletree and have successfully helped many brands launch or relaunch themselves through a compelling brand name, logo design, identity, and more. You can check out some of our branding campaigns in our case studies here. But today, we want to talk about OUR brand and how we came to be.

What’s in a name…the Rumbletree story.

We get asked all the time what our name means and the story behind it and we’re always happy to share! A brand name is an opportunity to build engagement and explaining why you chose it or what it means can often allow for a conversation and exchange of company values to occur. So, let’s start with explaining what exactly a Rumbletree is.

A Rumbletree is the center of an African ritual. When young members of certain African tribes come of age, they join adults in a drum circle formed around the Rumbletree. The objective of this ritual is not just to play a drum beat, but to help each of the new adults find their own distinct rhythm. Their voice.

How does it fit our company?

We’ve made it our mission to help clients find their own unique voice, too. In a typical day at Rumbletree, you can find us hashing out strategies, building and developing brands, and establishing names and taglines. We’re after what the Rumbletree encompasses: a strong, clear voice that stands out amidst the noise of many.

But how did it come to be?

When our agency came to be, the name wasn’t Rumbletree, it was Barradas, Yeaton, and Wold. Simply thought of, it was the name of all of the original partners. Not exactly distinct or memorable. When we first started, equity was in an individual’s name, not your brand…the marketing world has come a long way! After a few years in the business, we knew it was time for a new name. A name that encompassed what we did and who we were. We were and still are, a dynamic, highly strategic creative agency. Thus, the Rumbletree name was born and it’s stuck ever since.

So, are you ready to get people talking about your brand? Drop us a line and let’s figure out your new name and everything that goes with it!

-Becky

Colors of Love

“Love was a feeling completely bound up with color, like thousands of rainbows superimposed one on top of the other,”

Paul Coelho wasn’t kidding, this was the exact emotion I felt when I stumbled upon Pantone’s website searching for the perfect swatch of red to blog about in this post.

Maybe its more common for graphic designers to get wooed over posh pinks, vibrant yellows, and sleek shades of grey, (50 to be exact!) while scrolling through the Pantone library, but I couldn’t help but question what makes color so powerful? Or even how simple shades and tones have a way of changing or expressing our design and even the simplest of ideas with emotion.

Let’s talk Valentine’s Day for example. Everywhere we step we are engulfed in a sea of Pantone shades of shiny reds, pretty pinks and pure whites. Why these colors? And what numbers create the perfect shade?

It is scientifically true that color effects emotion and pink is a delicate color that represents playful, cute, and tender. Pink is also associated with bubble gum, flowers, cotton candy, and sweetness, and in other words the perfect color (and options) for a Valentine’s gift. Yes boys, pink may seem like a girly color, but it also represents the universal love of oneself and of others, so it’s okay if you secretly like Pantone 17-1928, (who doesn’t, it’s bubblegum!) it just means you’re capable of loving.

Let’s turn things up a notch or two, Red is the color of fire and blood, so it is naturally associated with energy, strength, power, and determination. Red is a very emotionally intense color, while also being known to represent passion, desire, and love. If you want a quick emotional response right away and a Fiesta, red is your color, (Pantone 17-1564 to be exact) and by color I’m suggesting a bouquet of red roses in this perfect shade…

Last but not least white. When color is at its most complete and pure. The color of perfection. Purity, innocence, wholeness and completion. However it may seem hard to believe that anything is “complete” when you’re staring at a blank rectangle of Pantone 11-0601. But white is the representation of beginnings, and how can we complete any project without once starting from a blank canvas of pure white?

Now that we’ve indulged in a little color theory, you’ll be on the right track to expressing your emotions and creativity through color.

Happy Valentine’s Day 🙂

Jenna

Rumbletree Advertising continues expansion with promotions and new hires

North Hampton, N.H.—Rumbletree, the award-winning full-service advertising firm based just north of Boston on the New Hampshire Seacoast, is pleased to announce its latest expansion effort with four employee promotions and the addition of two new hires to both account and design teams.

Jessica Kellogg was promoted to President, Brian Beaulieu to Creative Director, Kelley Angulo to Director of Client Services, Jessica Stack to Digital Web Producer, and Marisa Hercules to Account Executive.

“For over 25 years, Rumbletree has maintained a strategic approach to hiring and growth. Our client’s are worthy of the best—We are steadfast in our commitment to understanding and conveying each brand’s originality through compelling storytelling and stunning visuals. We believe that commitment adds to Rumbletree’s continued growth,” said Kellogg.

Becky Sullivan joins Rumbletree with an expertise in project management, social media, and millennial-targeted marketing. Sullivan earned a Bachelor of Science degree in public relations from Champlain College in Vermont. President of the Institute of Graphic Arts, Jenna Freitas joins the firm as graphic designer. Freitas received a Bachelor of Arts, with a concentration in graphic design from University of Massachusetts, Lowell.

“Becky is a natural relationship builder and social media specialist. She’s ideal for the account manager role, while Jenna is adept at imagining and presenting each client’s visual story in the most compelling and efficient manner possible,” said Kellogg.

About Rumbletree 

For over 28 years, Rumbletree has been an award-winning, national strategic creative marketing agency that is comprised of a team of talented individuals who provide remarkable solutions for all clients. When it comes to branding and identity, website development, design, strategy and social media, our partners deserve unwavering commitment to quality in both service and design. Let us help you find your voice.

Why Email is the Best Invention of the 20th Century

Airplanes, television, and antibiotics were invented in the 20th Century. While we would definitely agree with the general consensus that these are all important and life changing, email (invented in 1972) has our vote for the best invention of the last 100 or so years.

Why do we love email so much?

It’s Instantaneous

There’s no waiting period for someone to receive an email. In our current “need it now” society, email allows a consumer to receive your communication immediately after you send it.

It’s Convenient

Email allows people in different areas and time zones to communicate at a time that works for them. It also provides the sender with the option to send communication to an individual, a few people, or a group.

It’s Mobile

Email has evolved with the constantly changing landscape of communication. Accessible on laptops, mobile devices, tablets and more, email is functional across multiple devices. It allows for conversation any time, any place (as long as you have Wi-Fi or cell phone service!).

It’s Documented

Email provides a paper trail allowing for the sender and recipient to reference back information, data, and questions. No more losing an answer written on a random piece of scrap paper. It provides an easy to access stream of communication.

It’s Multifaceted

Email isn’t just for sending a note. You can include documents, pictures, Gifs, and more. Your email can be as personalized and in-depth or as simple and to the point as you would like.

Now, don’t get us wrong. Email isn’t the ONLY way you should be communicating. We still love phone calls, in-person discussions, and the occasional smoke signal. Ready to take your email to the next step? Read our tips on email marketing!

– Becky

 

Sources: Toptenz.net, nethistory.info 

Meet Our New Hires

We aren’t slowing down in 2017 and we kicked off the New Year with two new hires! Our Rumbletree team has a myriad of experiences and backgrounds and we are always excited to welcome our newbies.

Becky Sullivan joins us as an Account Manager. With over 5 years of experience in digital and event marketing, Becky is ready to make a splash on our account team. She will be managing day-to-day communications on many of our accounts. Becky has worked on campaigns for Jessica Simpson, ASOS, and Pacific Rim Wine, amongst others. She previously worked at CatchFire Creative in Portsmouth, NH and prior to that Youth Marketing Connection, a millennial-focused marketing agency in Boston, MA. As a dog-lover, Becky can’t wait to bring hers into Rumbletree!

Fun Fact: Becky has lived in 3 of 6 New England states plus New York!

Jenna Freitas joins our Creative Team. As a Graphic Designer, Jenna will be working on an array of branding, social, and digital projects. Jenna is a recent graduate of University of Massachusetts, Lowell, and already has a ton of experience under her belt. When she wasn’t killing it on the field hockey team, she was working as a designer for the UMass Lowell Athletic Department and with Creative TK Consulting. Jenna has several awards including “Who’s Who Among Students in American Universities.” As a North Hampton lifetime summer vacationer, she’s excited to be able to visit all of her favorite eateries year round!

Fun Fact: Jenna has a twin sister who is also a Graphic Designer!

Welcome Jenna and Becky. We love expanding the Rumbletree family.

Social Media Trends to Keep an Eye on in 2017

Now that 2017 is in full swing, it’s a great time to consider upcoming social media trends. As an agency, we are constantly keeping our fingers on the pulse of social media marketing and its evolving landscape. If you want to succeed on social media, you need to keep in mind the 3 C’s – change, coolness, and consistency. Some the most impactful trends we’ve come across for this year are:

Snapchat Revolutionizing Other Social Outlets

Snapchat has completely changed the social landscape and has quickly grown in popularity, largely due to fun and unique facial filters (or artificial intelligence lenses). It’s likely other outlets will catch up soon, with Facebook already testing facial filters with mobile users in Brazil and Canada to celebrate the Olympics. Instagram certainly won’t be left in the dust, and with Instagram Stories already taking on an extremely similar feel to Snapchat Stories, users should expect to see facial filters or something like them on the outlet in 2017. It’s important to embrace this change as it happens to the outlets your company is on. It allows you to come across as innovative and on top of things, two very important pieces for consumer retention on social media.

Continued Growth of Social Outlets for Customer Service

According to Sprout Social, 34.5% of people surveyed prefer Social Media for customer care. That’s 10% more than websites/live chat and almost 20% more than 1-800 Numbers. Consumers want fast responses and an effortless way to get their questions across. Social media provides the outlet for this and will only continue to grow in the customer service capacity. As a brand, you need to be available outside of normal business hours to answer customer questions and concerns. If you aren’t, they’ll go with someone who is.

A Firm Pay to Play Model

Businesses looking to grow their fan base organically will have a hard time doing so in 2017. Instagram and Facebook both use algorithms making it difficult for brands to break through the clutter if they only publish organic social content. In 2017, Adobe estimates that $41 million will be spent on social media advertising. If your brand wants to be part of the conversation, they will need to pay to do so.

We love that social media has become such a big part of our daily lives both personally and professionally. It can be engaging and impactful for your brand as long as you stay on top of trends, are open to change, and have no problem reinventing the way you advertise every few years! Need some social media marketing help? Drop us a line.

– Becky

Sources: socialmediatoday.com, sproutsocial.com, forbes.com